Blogging for Contractors: Create an Inventory

Here’s a question I often receive: “When starting a blog (or restarting our efforts), should I spend some time creating an inventory of articles first, before publishing to the blog … or should I publish articles as I write them?” Admit it. You think this is a great question, too – which is why I am sharing my answer

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How to Write a Remarkable Blog Article in 7 Steps

With over 2 million blog posts published every day, just blogging alone is not enough to catch someone’s attention and gain their trust. You need to publish high-quality content that is interesting and truly resonates with readers. After all, this content is part of your overall lead generation system. You want it to be it to be so good

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Contractors: Your Go-To Blogging Guide

If you are like many contractors, you realize the importance of blogging. Not only does fresh, original and valuable content help with organic SEO results, but it also showcases your knowledge and experience to readers. A blog with high-quality content will: attract new customers educate consumers about a purchase they are considering overcome resistance or address objections establish your

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adjust appearance of photo watermark

Protect Your Photos with a Watermark

I was recently at a Parade of Homes meeting for my local Building Industry Association (BIA), and one of the agenda topics was how to get more builders to upload their photos into the Parade of Homes website. Last year, only 5 builders utilized this free feature, and we couldn’t figure out why more builders wouldn’t post photos to

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Contractors: 5 Ways to Keep Website Content Fresh

The days of standing up a website and not touching it again for several years are long-gone. This is no longer a set-and-forget realm of business; it has evolved. Because of complex search engine algorithms, adding new content to your website on a regular basis is one of the elements to consistently having your website listed when a consumer

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