Insights and Inspiration for Builders and Home Remodelers
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Someone Asked If I Use AI. I Gave a Terrible Answer.
Twice in the last few months, a client has asked me some version of the same question: Are you using
What Hasn’t Changed in Marketing in 19 Years
On Saturday, August 1st, my business turns 19. I’ve spent longer than that in this industry. Working for a contractor
Community Marketing: The Power of Local Sponsorships
Earlier this week, I came across a LinkedIn post from someone who drove through his hometown and noticed his company’s
More Visibility Isn’t the Same as Better Visibility
I talked to a remodeler recently who had a beautiful website. Clean design. Strong project photography. Professional copy. The kind
The AI Search Hype Remodelers Need to Cut Through Right Now
If you’ve been to a mastermind recently—or just checked your inbox—you’ve probably noticed a theme. AI leads. AI citations. AI
Your Remodeling Content Is Ranking on Google. So Why Isn’t Anyone Clicking?
Getting your remodeling business to show up on Google is one challenge. Getting people to actually click when you do