Insights and Inspiration for Builders and Home Remodelers
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The Differentiation Ladder: Why Most Remodelers Are Standing on the Bottom Rung
There are more remodeling companies in America than at any point in modern history, and the number continues to climb.
There are 128,000 Remodeling Firms Now. Can Homeowners Find You?
NAHB released its state-level remodeling projections in August 2026, and the coverage has been what you’d expect. Rising home equity.
Someone Asked If I Use AI. I Gave a Terrible Answer.
Twice in the last few months, a client has asked me some version of the same question: Are you using
What Hasn’t Changed in Marketing in 19 Years
On Saturday, August 1st, my business turns 19. I’ve spent longer than that in this industry. Working for a contractor
Community Marketing: The Power of Local Sponsorships
Earlier this week, I came across a LinkedIn post from someone who drove through his hometown and noticed his company’s
More Visibility Isn’t the Same as Better Visibility
I talked to a remodeler recently who had a beautiful website. Clean design. Strong project photography. Professional copy. The kind