90% of top-performing B2B content marketers put audience’s informational needs first.
Nurture Your Audience
audience by using relevant content to educate and nurture them through their decision-making process.
Build Trust & Credibility
based on their needs.
Become A Thought Leader
LATEST TIPS FOR CONTENT MARKETING SUCCESS
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Email & the Bear
I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to …
Content Ideas for Contractors
How do you come up with good content ideas for your blog and your newsletter? I’ve found that no matter what industry you are in, …
Improve Construction Marketing Efforts with Case Studies
Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those …
Content Challenges for Marketers & Ideas for Overcoming Them
The number of content challenges for marketers is abundant. It’s no secret that every marketer has them, even the biggest names in the industry. There …
Quick & Easy Facebook Tips for Busy Contractors
If you find yourself struggling to “do” social media because of time constraints, here are a few Facebook tips for the busy contractor. Facebook Tip …
My Builders’ Show Take-Aways: 2016
Last week, I had the pleasure of traveling to Las Vegas to attend the International Builders’ Show for the second year in a row. Every …
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