Icon of a hand holding a small house.

Remodeler Marketing, Simplified

Strategic marketing tailored to how your remodeling or custom home building business actually works

delivered by someone who understands your industry inside and out

Tess Wittler in a black suit and light blue blouse stands indoors by a window, smiling confidently with one hand on her hip and the other resting on a chair—perfect for home builder marketing campaigns.

You're In the Right Place If ...

  • You’re a remodeler or custom home builder who takes pride in your work—and want your marketing to reflect that same level of quality.

  • You’ve tried to do it all yourself (or hired someone who didn’t quite get it), and now you’re ready for a smarter approach.

  • You want your website, content, and SEO to actually bring in leads—not just sit there.

  • You value clarity, strategy, and working with someone who understands how your business really works.

  • You’re done chasing trends and tired of templated marketing that doesn’t feel like you.

If you’re nodding along, we might be a great fit.

Nurture Your Audience

ABOUT

A marketing strategist who partners with design-build remodelers and custom home builders to create smart, personalized marketing that reflects the quality of your work—never a one-size-fits-all approach.

Build Trust & Credibility

MARKETING THAT BUILDS
REAL TRUST

Strategic guidance, personalized support, and marketing built around your process—not a pre-set agency template— to build audience trust and stand out in a crowded market.

Become A Thought Leader

SEO THAT POSITIONS YOU
AS THE EXPERT

Attract more of the right clients with a smart SEO and content strategy that builds authority, drives traffic, and nurtures leads over time—without feeling pushy or overly complex.

Logo with a house outline and checkmark above the text "The Construction Collective," with "Collective" in orange font, perfect for home builder marketing.

Created by Tess Wittler, a marketing strategist with 20+ years in the construction industry.

A Smarter Way to Market—Together.

Think of it as your marketing toolbox, strategy hub, and support network—built just for construction pros.

The Construction Collective is my membership community built specifically for remodelers, builders, and specialty contractors who want to market smarter—without the overwhelm.

Inside, you’ll get templates, tutorials, expert guidance, and a community of pros who actually understand what it’s like to run a construction business today.

Whether you’re doing it yourself or have a small team, you’ll find the clarity and confidence to take action, attract better leads, and stand out online—on your terms.

LATEST TIPS FOR CONTENT MARKETING SUCCESS

Text reads "Contractor Marketing Ideas for Remodelers, Builders & Contractors" over architectural drawings of houses in the background, showcasing innovative contractor marketing ideas to boost your business.

15 Contractor Marketing Ideas to Win New Business in a Tight Market

Looking for contractor marketing ideas? These 10 proven strategies will help you generate leads, build trust with prospective clients, and grow your construction business—without overspending. ...
Read More →
A split image titled "SEO Marketing" presents optimized insights on bathroom remodel costs, ranging from thousands to over $25,000, with an AI overview breakdown of the factors influencing these expenses.

Know vs. Do: How to Optimize for AI Overviews

How to optimize for AI overviews is now a crucial part of getting your remodeling business seen online. Google is changing how homeowners find and ...
Read More →
A laptop displays a digital overlay reading "Chat AI" with chat bubbles, and a sidebar states: "SEO Marketing—AI is Changing Search... and Lead Gen for Remodelers." This modern tool highlights how AI is revolutionizing the way we approach search and marketing strategies.

How AI is Changing Search for Remodelers

How AI is changing search is already affecting how homeowners find remodeling information online. Have you noticed fewer homeowners clicking through to websites from Google? ...
Read More →
Text on image: "Content Marketing: 5 Common Blogging Mistakes Remodelers Make and how to avoid them." Background shows a laptop on a stool near a ladder.

5 Common Blogging Mistakes Remodels Make—and How to Avoid Them

Blogging is one of the most effective ways to attract leads, establish authority, and showcase your expertise as a remodeling firm. But if you’re not ...
Read More →
Worker on a ladder building a wooden structure. Text overlay reads: "Content Marketing: 3 Blogging Myths Holding Back Your Remodeling Business.

3 Blogging Myths Holding Back Your Remodeling Business

When I talk to custom home builders or design-build remodeling companies, I often hear the same concerns about blogging: If you’ve ever thought the same, ...
Read More →
A person is typing on a laptop knowing that small business blogs still matter in 2025.

Why Small Business Blogs Still Matter in 2025

Amid the rapid advancements in technology—think AI tools and cutting-edge social media platforms—it’s easy to assume blogging has lost its edge. However, in 2025, small business ...
Read More →

Struggling to find The Time to Market Your Company?

Scroll to Top