Becoming A Copywriter for the Construction and Remodelling Industry
However, I stayed in the building industry when I took a position with the Pennsylvania Builders Association. There, I spent over four years learning how legislation and regulations affect construction. During my time there, we discussed many interesting topics such as workforce development, a uniform construction code and storm water management, and I wrote countless white papers and grassroots campaigns.
That is when I saw how persuasive words can be, particularly when you tell a real-life story to illustrate your points.
After the PBA, I worked for a local home builders association. There, I was able to create added awareness for the association and the contributions members made to the community. This was also when I realized that I had a talent – helping contractors market their business. In 2007, I decided to merge my fascination for the construction industry with my gift as a writer and become a content marketer for contractors.
In 2014, my husband retired from the Army, and we moved from Pennsylvania to Tucson so he could pursue his second career. After earning his degree, in June 2017 we relocated to the Richmond, Virginia area.
When I am not writing, we enjoy exploring the beautiful trails and scenery of Richmond, and we are also active in the Thoroughbred racing world. I am just a tad bit fanatical about hockey, too!
What’s your story?
I haven’t met a contractor yet that doesn’t have dozens of stories to tell. Between their personal history and the projects they’ve completed, there are many marvelous stories inside of them to illustrate their craftsmanship, work ethic and the personal attention they give their customers.
I am passionate about helping my clients tell those stories. Telling real-life stories allows others to relate to you on a more personal level which creates a stronger connection.
This is why I write for and am so fascinated by the construction industry. Because of your stories.
My dream is to help more contractors tell those stories that create long-lasting connections – which ultimately make your business more profitable.
Are you ready to start telling your stories?
Mary Anne Meade