Becoming the Construction Copywriter
My love for the construction industry grew when I took a position in governmental affairs with the Pennsylvania Builders Association (PBA). There, I spent over four years learning how legislation and regulations affect the home building industry. During my time there, we discussed many impactful topics such as workforce development, a uniform construction code and stormwater management, and I wrote countless white papers and grassroots campaigns, raised PAC dollars and worked on several political initiatives.
That is when I saw how persuasive words can be, particularly when you tell a real-life story to illustrate your points.
After the PBA, I took a position with a local home builders association, the BIA of Lancaster County. There, I handled government affairs, membership, educational initiatives (including creating a student chapter), events planning, marketing for the Home Show and Parade of Homes, and public relations.
This was during this time that I found my passion for helping contractors market their businesses. Everything about working for the home builders association revolves around helping those in the industry connect with members, showcase their craftsmanship to the community and grow their business. It’s marketing! And I loved it!
In 2007, I decided to merge my love for the construction industry with my gift of marketing to become a content marketing expert for the building industry.
Since then, I’ve worked with hundreds of companies and organizations all across North America – from regional home builders and small design/build remodeling firms to building material dealers, manufacturers and home builder associations, including the Pennsylvania Builders Association, the BIA of Lancaster County and National Association of Home Builders (NAHB).
My goal: To help custom home builders and remodelers generate and nurture leads with meaningful content.
I reside in Pacific Northwest, about 45 minutes from Seattle, Washington. When I am not writing, I enjoy fishing, hiking and doing a little hobby photography with my husband, Jason, and Chesapeake Bay Retriever, Sumi. I am also just a tad bit fanatical about hockey! #LetsGoCaps #SeaKraken
Are you ready to start creating meaningful content?
Mary Anne Meade