Custom Home Builder & Remodeler Marketing Agency
Looking for a remodeler marketing agency that understands the construction industry—not just marketing buzzwords?
I help remodeling contractors, builders, and design-build firms attract higher-quality leads and simplify their marketing efforts. With 20 years of experience in the residential construction industry, I bring strategy, content, and coaching together so your marketing actually supports your business goals.
Whether you’re doing it in-house or need a trusted partner, you don’t need to figure it all out on your own. Let’s build a better marketing foundation—together.
Marketing Should Fit Your Business—Just Like a Good Design-Build Plan
Don't Settle for a One-Plan-Fits-All Approach
You wouldn’t use the same floor plan for every home.
So why settle for a cookie-cutter marketing strategy?
Just like your remodeling projects, your marketing should reflect your business goals, your clients, and your unique strengths. I don’t follow a one-size-fits-all playbook—instead, I create tailored marketing strategies that actually fit the way you work.
Whether we’re building a content plan, optimizing your website, or telling the story of your latest project, everything is designed to support your business growth and help you attract better leads.
Marketing Services for Remodelers & Builders
Marketing As Custom as Your Builds
Marketing plans should be built like your projects—custom from the ground up.
Too many remodeling firms get handed the same templated ‘marketing playbook’ that doesn’t reflect their work, values, or local market. Unlike agencies that apply the same template to every client, I delve into the specifics of your business to craft marketing strategies that truly resonate with your target audience. Together, we create high-impact strategies grounded in your goals, your expertise, and the unique operations of your remodeling or custom home building business.
SEO Strategy — Target the right keywords to get found by ideal local leads
- Content Audits — Identify what’s working (and what’s not) to improve visibility and results
Content Planning — Create a strategic blog calendar that builds trust and authority
Blog Writing & Project Stories — Tell the stories of your work in a way that drives traffic and connects with future clients
Website Copywriting — Refresh your messaging to reflect your expertise and clearly explain what you do
Lead Magnet & Email Funnel Creation — Build your list with guides, email sequences, and landing pages that nurture leads
Email Newsletters — Stay top-of-mind with past clients and prospects through consistent, brand-aligned newsletters that showcase your latest projects, blog articles, and remodeling insights.
Google Business Profile Optimization — Show up in local search with an optimized and up-to-date profile
Marketing Coaching — Get support if you’re managing marketing in-house but want expert guidance
Frequently Asked Questions
We help remodeling companies attract more of the right leads using strategy, content, and local SEO. I don’t believe in flashy tactics—I focus on marketing that works in the real world.
I often work with family-owned remodeling businesses and small, successful firms that want to grow intentionally—without the pressure of hiring a full-time marketing team. These businesses value practical marketing support from someone who truly understands the construction industry—and that’s exactly what I provide.
Yes! Many of the remodelers I work with are expanding into custom home building—or want to attract more of those projects.
I can help you position your business for that next chapter by refining your messaging, updating your website and service pages, and creating strategic content that showcases your expertise. We’ll develop a marketing plan that highlights your craftsmanship, builds trust with prospective homebuyers, and sets you apart in a competitive market—without losing the remodeling leads that are still important to your business.
Whether you’re already taking on custom builds or just starting to explore the transition, I’ll help you market with clarity and confidence.
I offer flexible options, including one-time strategy sessions, content audits, and retainer packages. Let’s find what fits your goals and budget.
Yes, I can help you transition away from HubSpot—whether that’s your marketing tools, your website, or both.
Many remodelers and builders start with HubSpot thinking it’ll simplify their marketing—but often find themselves paying for tools they don’t use or feeling stuck in a system that’s more complex than it needs to be. I work with clients to create a simpler, more cost-effective setup that still supports their lead generation and marketing goals—without all the tech overwhelm.
If your website is currently built on HubSpot, I can help guide you through a clean, SEO-smart migration to WordPress, and ensure everything from your forms and calls-to-action to your blog and landing pages transfer smoothly. We’ll make sure you don’t lose valuable content, traffic, or functionality in the process.
Whether you need a full migration or just want to simplify your tools, I’ll help you build a system that works for you—not the other way around.
I specialize in remodeling and construction. That means no learning curve—and no fluff. I’ve spent 20 years helping pros like you succeed. Learn more about my background and approach.
Yes! Whether you need a once-a-month newsletter or a full strategy to engage your list, I’ll help you create content that keeps your name in front of leads—without sounding salesy.
Absolutely. I offer training, strategic guidance, and frameworks that empower your team to market with confidence.
Not Ready to Hire a Marketing Agency?
If you’re doing the marketing yourself—or with a small in-house team—check out The Construction Collective.
It’s my membership community for remodelers, builders, and specialty contractors who want simple, strategic marketing guidance without the overwhelm. Inside, you’ll find resources, templates, and expert-led trainings to help you attract better leads and grow with confidence.
Ready to Market Smarter?
Please note: To ensure dedicated attention to each client, I accept a limited number of projects at a time.
If you’re interested in working together, let’s talk soon—spots fill quickly.