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- All
- blogging
- construction writer's life
- content marketing
- digital marketing
- Jottings Newsletter
- marketing
- misc
- news
- newsletters
- project stories
- social media
- website
- writing & communications
How Has Your Business Changed?
How much has your business changed in the last year? 18 months? Certainly, material prices, supply chain issues and the ever-present shortage of skilled labor …
What is SEO Copywriting? Tips for Custom Home Builders & Remodelers
If you’re a contractor, the benefits of developing a new website far outweigh the risks. Once you get everything up and running, it doesn’t take …
My Website Was Hacked & Here’s What I Learned
My website was hacked … again and again, and over the last two weeks, I finally took steps to properly fix it. I’ve been dealing …
3 Questions to Increase Newsletter Engagement
The biggest mistake that many businesses make is to think that sending a newsletter is enough. It should be a tactic in service of the strategy, …
Starting a Newsletter? 10 Questions to Ask That Help You Maximize Results
Running a successful email newsletter program requires creativity, hard work and dedication. It’s not easy to get subscribers to your list or convert them into …
Jottings: Drink Water. Drive On.
Drink Water. Drive On. This was the phrase that my husband, a SGT in the U.S. Army Infantry, used to say when he had to …
My Social Media Confession
I have a confession. I am not a big fan of social media – both personally and professionally. I find myself pulling away from it …
6 Smart Ways to Limit Social Media Fatigue in Business
If you are feeling overwhelmed or find yourself pulling back from social media, you could be experiencing social media fatigue. Social media fatigue happens when …
Sell the Problems You Solve
People will say that they are basing their purchase on price, but usually that’s not the case. They’re really seeking out your product or service …