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- writing & communications
Builders Show 2020: Registration Info & Key Dates
The NAHB International Builders’ Show (IBS) is the largest annual light construction show in the world, and I get incredibly excited when I attend (it’s …
3 Trustworthy Traits for a Successful Email Newsletter Program
An email newsletter program is a smart, effective way to stay in touch with prospects and past customers. Not only is it an easy and …
Email Marketing By The Stats
Are you wondering if email marketing is still a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check their …
Making Better use of those Amazing Houzz Testimonials
Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about …
The Most Important Part of a Newsletter
Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, …
Email & the Bear
I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to …
Content Ideas for Contractors
How do you come up with good content ideas for your blog and your newsletter? I’ve found that no matter what industry you are in, …
Improve Construction Marketing Efforts with Case Studies
Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those …
Content Challenges for Marketers & Ideas for Overcoming Them
The number of content challenges for marketers is abundant. It’s no secret that every marketer has them, even the biggest names in the industry. There …