Blog

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  • blogging
  • construction writer's life
  • content marketing
  • marketing
  • newsletters
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  • weekly email
All
  • All
  • blogging
  • construction writer's life
  • content marketing
  • marketing
  • newsletters
  • project stories
  • weekly email
Builders-Show-2020-in-Las-Vegas
construction writer's life

Builders Show 2020: Registration Info & Key Dates

The NAHB International Builders’ Show (IBS) is the largest annual light construction show in the world, and I get incredibly excited when I attend (it’s …

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trustworthy-email-newsletter-program
newsletters

3 Trustworthy Traits for a Successful Email Newsletter Program

An email newsletter program is a smart, effective way to stay in touch with prospects and past customers. Not only is it an easy and …

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email-marketing-statistics
marketing

Email Marketing By The Stats

Are you wondering is email marketing still effective and a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check …

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better-use-of-houzz-testimonials
content marketing

Making Better use of those Amazing Houzz Testimonials

Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about …

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most-important-part-of-newsletter
newsletters

The Most Important Part of a Newsletter

Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, …

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email-newsletter-contractors
content marketing

Email & the Bear

I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to …

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content-ideas-for-contractors
blogging

Content Ideas for Contractors

How do you come up with good content ideas for your blog and your newsletter? I’ve found that no matter what industry you are in, …

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improve-construction-marketing-efforts-case-studies
content marketing

Improve Construction Marketing Efforts with Case Studies

Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those …

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ways-to-overcome-content-marketing-challenges
content marketing

Content Challenges for Marketers & Ideas for Overcoming Them

The number of content challenges for marketers is abundant. It’s no secret that every marketer has them, even the biggest names in the industry. There …

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