marketing

ways to improve your remodeling portfolio and attract more clients

12 Ways to Improve Your Remodeling Portfolio and Attract More Clients

In today’s competitive market, a well-crafted project portfolio on your website can be the key to standing out and attracting new clients. The good news? You don’t need a huge marketing team to make this happen. With a few strategic updates, you can transform your online portfolio into a powerful tool that drives business. Here […]

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effective marketing ideas for remodelers in a tight market

Effective Marketing Ideas for Remodelers in a Tight Market

In today’s tighter market, homeowners may be more cautious about large remodeling projects, making it crucial for remodeling companies to adopt effective, budget-friendly marketing strategies that build trust and attract new clients. The good news is, with the right approach, you can successfully manage your marketing efforts yourself.  Here is a list of actionable marketing

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content-marketing

Use Content to Describe the Process

  One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is

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online-marketing

Online Marketing: What Makes You Different?

In online marketing, one of the most important messages to convey is what makes you different from everyone else in your industry. Many contractors think this is “quality craftsmanship,” but this doesn’t mean much to consumers. Consumers assume that you know your craft. The other phrase contractors like to tout is “exceptional customer service.” This

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A 3D illustration of a browser window with a hammer and wrench crossed in front, symbolizing website maintenance.

5 Quick and Painless Ways to Promote Your Construction Website

Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing

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