Are you wondering if email marketing is still a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check their personal email account more than 10 times a day. (Campaign Monitor, 2017) 99% of consumers check their email every day. (DMA Insights, 2017) Active email accounts are expected to hit …
Moving along in this 5-part series, now it’s time to look at building a solid foundation with your website. If you recall, in Part I, we looked at how to develop an online marketing plan. But first … Are you making this common online marketing mistake? Too many contractors make the mistake of building their …
Many contractors want to develop an online marketing plan that will result in creating an even stronger presence through content. While most understand that content marketing is a long-game and won’t provide instant results, they are taking steps today to develop a plan that will accomplish their #1 marketing goal down the road: Bring in new …
How to Create an Amazing Online Marketing Plan That Will Actually Get Noticed Read More »
If you’ve been blogging for any length of time, you’ve probably heard of an editorial calendar. Editorial calendars are incredibly valuable for several reasons. They do the following: Organize the blogging process. Keep you on a schedule. Keep you focused on topics you wish to cover. Help you plan out weeks (and even months) in …
Blogging Made Easier: Simple Editorial Calendar Template Read More »
As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling Marketing is different. Storytelling …
I’d like to share with you a story about of the power of consistent marketing. There is a fairly new ministry near Seattle that has the mission of empowering homeless youth in with the tools for a better future. Every Monday, faithful volunteers set up in a parking lot and serve hot chocolate, hand out …
The New Year is a time for renewed energy for fresh, positive things to come. Many of us have spent the last quarter analyzing our businesses to determine how we’ll end 2014. From that data, we make goals and action plans to make 2015 even better. Yet, usually by the end of January, many …
3 Things to Build Your Construction Business in 2015 Read More »
It is at this time of the year that many contractors take an inventory of what’s working and what’s not in their business, and marketing is just one category you should review. Before you look at specific marketing techniques, however, take a broader look at the customers and projects you’ve done over the last 12-18 …
In this video, I talked about how lead generation should work which came as a result of a conversation I had with a contractor. He was frustrated with his social media efforts and even started wondering if he was “wasting time.” This is a conversation I have at least once a week, and while I …
5 Proven Digital Marketing Techniques for Contractors Read More »
Earlier today I spoke to a contractor who knew that he was missing “something” with his online marketing efforts. He has a blog, has an email list and does social media from time to time, but none of it was generating the ROI he knew he should be getting. He was becoming very frustrated …