marketing

content-marketing

Use Content to Describe the Process

  One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is

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online-marketing

Online Marketing: What Makes You Different?

In online marketing, one of the most important messages to convey is what makes you different from everyone else in your industry. Many contractors think this is “quality craftsmanship,” but this doesn’t mean much to consumers. Consumers assume that you know your craft. The other phrase contractors like to tout is “exceptional customer service.” This

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5 Quick and Painless Ways to Promote Your Construction Website

Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing

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