marketing

Looking for contractor marketing ideas? These 10 proven strategies will help you generate leads, build trust with prospective clients, and grow your construction business—without overspending. In a tighter economy, homeowners are slower to commit to large remodeling or construction projects—making it essential for contractors to market smarter, not louder. The good news? You don’t need […]

As we move into the final quarter of 2024, we feel that the industry has shifted. The economy is different, and the leads are not pouring in as they once were during the pandemic years. Homeowners still want to enhance their living spaces, but they are more discerning. It’s up to you to adjust your

I’ve been hearing a lot of chatter from my home builder and remodeling clients about AI. They are all curious about it and how it applies to what I do for them as an SEO copywriter and marketing strategist. Often, this curiosity is piqued right after a conference or peer group meeting – where inevitably

Last Saturday, during a personal development book discussion, I was asked what my INTENTION was for 2024, and without hesitation, I said, “Community.” But before I get into my intention-word … I’ve been away from writing my email newsletter for a hot minute with good reason. To catch you up: For those of you who

Note from Tess: As I write this blog post, my community (a suburb of Harrisburg, Pennsylvania) is one of the lucky ones that skated through Hurricane Sandy’s wrath without much damage. The storm’s eye passed just south of us overnight, and while there was a lot of howling wind and rain whipping, we remained safely