People will say that they are basing their purchase on price, but usually that’s not the case. They’re really seeking out your product or service for the problem you solve. Practice focusing on the problems that need solving instead of just talking about the features and benefits of what you sell. I admit it. I …
The biggest reason to hire a freelance marketing consultant is that you are working with somebody who knows your industry and how to market your business. It can be an investment that pays dividends for years to come. As a contractor, you have a hectic workload. You probably juggle multiple projects at a time, and …
4 Reasons to Hire A Freelance Marketing Consultant Read More »
Here’s is a storm-related contractor blog post idea for you: pre-storm prep and post-storm cleanup. The winter weather has been in the news all week. From ski-able snow in downtown Seattle and brutally cold temperatures in the middle of the country to ice storms in the mid-Atlantic, there aren’t too many pockets of the country …
12 Powerful & Evergreen Storm-Related Contractor Blog Post Ideas Read More »
I’m going to talk about creating content. via GIPHY Stay with me … I promise, it will be worth it. Creating content can feel like laundry or dishes. It’s the chore that never ends, right? You create a video or blog post and then you need to create images, social media posts and distribute it …
If you are wondering what to look for in an email newsletter program, you aren’t alone. There are many different done-for-you newsletter programs available, but not all are the same, which is why you should identify what qualities you want in a program before selecting. What to look for in an email newsletter program Not …
Email Newsletter Program Qualities: What to Look for Read More »
During these last three months of staying at home, I’ve experimented with making bread. Part of it was out of necessity – going to the store regularly was no longer an option, and part of it was driven by wanting to use our sourdough starter. After all, we’d transported it from Seattle to Tucson and …
I had an unusual experience a few days ago. I went to the grocery store for the first time in about a month. See, since stay-at-home recommendations were put in place in mid-March, my husband has been doing most of the shopping. But earlier this week, I ventured out to the store to pick up …
Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies, …
Success Stories: The Key to Effective Contractor Marketing Read More »
I have some exciting news to share … we moved last week! Yes, again! For those of you who may not know my journey these last six years, here is the recap: In 2014, my husband retired from the Army after 24 years of service. We sold our home in Harrisburg, Pennsylvania to move to …
Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto …
Making Better use of those Amazing Houzz Testimonials Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.