content marketing

email-newsletter-program-qualities

Email Newsletter Program Qualities: What to Look for

If you are wondering what to look for in an email newsletter program, you aren’t alone. There are many different done-for-you newsletter programs available, but not all are the same, which is why you should identify what qualities you want in a program before selecting. What to look for in an email newsletter program Not …

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business-lessons-learned

13 Business Lessons Learned as a Copywriter

I’m just like most entrepreneurs. My business lessons learned as a copywriter may be a bit different from others, yet they are also similar. Most people, when reflecting on the lessons learned, wish that they’d known then what they know now. Yet we also recognize that without those challenges, the growth from those lessons may …

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marketing-consultant-multiplies-contractor-leads

Hire A Marketing Consultant to Multiply Your Contractor Leads

As a contractor, you have a hectic workload. You probably juggle multiple projects at a time, and on top of that, you need to work with homeowners and collaborate with other professionals in the construction industry. When it comes to growing your business’s reach and expanding your customer base, contractor leads are vital to getting …

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success-stories-contractor-marketing

Success Stories: The Key to Effective Contractor Marketing

Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies, …

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Making Better use of those Amazing Houzz Testimonials

Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto …

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improve-construction-marketing-efforts-case-studies

Improve Construction Marketing Efforts with Case Studies

Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers, …

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