Hiring a freelance marketing consultant – somebody who knows your industry and how to market your business – can be an investment that pays dividends for years to come.
As a contractor, you have a hectic workload. You probably juggle multiple projects at a time, and on top of that, you need to work with homeowners and collaborate with other professionals in the construction industry. When it comes to growing your business’s reach and expanding your customer base, contractor leads are vital to getting these boosts. However, you just might not have the time or the expertise to turn those leads into clients. This is where a freelance marketing consultant for contractors comes in.
4 Ways a Freelance Marketing Consultant Can Boost Your Contractor Lead Generation
Think of your marketing consultant as a new, temporary department of your business – but one that is unbiased and objective. Because freelance marketing consultants are business owners, too, they focus on getting results. They know that future projects (and income) only come from clients who are pleased with the results.
1. Freelance Marketing Consultants Provide a Fresh Perspective
Perhaps one of the biggest benefits of hiring someone who works outside of your office is they can provide you with a fresh perspective because sometimes you’re too close to your business to properly see areas of improvement. An outside, unbiased perspective can help you find your blind spots and fill them in.
Your marketing strategy could be missing just a few key ingredients. A marketing consultant can help you fix this and target exactly who you need to target.
2. Marketing Consultants Know What Works and What Doesn’t
With years of experience seeing just how the marketing strategies they implement succeed (or fail), marketing consultants bring this knowledge with them when they work for you. This experience can get your particular business on track faster.
Additionally, many freelance marketing consultants work with several clients in your industry from across the country. They know what’s working for other clients and can apply their knowledge to your business.
3. You Can Learn a Lot from a Freelance Marketing Consultant
You may be surprised at just how much you’ll learn from your freelance marketing consultant by working with them. Their specific skills help you perfect your inbound marketing, and as you collaborate, you’ll gain strategies that will work long after you part ways.
4. Marketing Consultants Save You Time (And Money!)
When you hire a marketing consultant, they are uniquely capable of jumping right into the project – because they have years of experience already. After a brief spin-up period where they are learning about your specific business and goals, they can quickly assess your needs and tailor their services to those goals.
This means you can focus your attention elsewhere, and you’ll feel less scattered as a result. Plus, since consultants are not hired as permanent staff, you’ll save money, too. Consultants can be hired on retainer, but often they are only hired for a project (or series of projects) and once those are complete, the job is done … until the next time you need their services, of course.
Does a Freelance Marketing Consultant Make Sense for Your Business?
In the construction industry, you might want to focus on the projects and clients you already have – i.e. building good relationships with them as opposed to courting new clients. This is where a marketing consultant can step in and take the reins, so you can focus on your priorities but grow your business at the same time.
Are you stuck? I am a content writer and marketing consultant for the building industry. I specialize in crafting SEO-driven and compelling content that engages and educates your audience to help you get found online.
My freelance marketing consulting services can be tailored to address your specific marketing problems so we can find the best solutions for you – and your budget. From Newsletter/Blog Content Planning to Website Reviews, I can help you drive website traffic to your business, nurture leads and get results.