The biggest mistake that many businesses make is to think that sending a newsletter is enough. It should be a tactic in service of the strategy, which should be to increase engagement with customers. You can ask questions to make sure that your newsletter is equally valuable for you … and your readers. What’s the main […]
3 Questions to Increase Newsletter Engagement Read More »
Running a successful email newsletter program requires creativity, hard work and dedication. It’s not easy to get subscribers to your list or convert them into loyal buyers of your products. You’ll have some questions along the way, too – like “How often should I send out my email newsletter?” If you’re a home improvement contractor,
Starting a Newsletter? 10 Questions to Ask That Help You Maximize Results Read More »
If you are wondering what to look for in an email newsletter program, you aren’t alone. There are many different done-for-you newsletter programs available, but not all are the same, which is why you should identify what qualities you want in a program before selecting. What to look for in an email newsletter program Not
Email Newsletter Program Qualities: What to Look for Read More »
Email is a powerful marketing component—when done right—and keeps your pipeline of qualified leads flowing. So why is email marketing often overlooked? Too many small businesses perceive email marketing as low value, when really the culprit is the lack of email marketing ideas or the execution itself that needs to be adjusted to garner higher
Email Marketing Ideas to Grow Your Business Read More »
Over the course of my 13 years in business, I’ve done my fair share of newsletter projects, which include teaching “how to start an email newsletter” programs at industry events to writing articles and designing email marketing campaigns for my clients. Before I began my freelance writing business, I wanted to learn all I could
Before the Content: How to Start an Email Newsletter Read More »
An email newsletter program is a smart, effective way to stay in touch with prospects and past customers. Not only is it an easy and cost-effective marketing tactic, but it is also one that builds trust. Trust is an important aspect of any email newsletter program, and the people on your list have trusted you
3 Trustworthy Traits for a Successful Email Newsletter Program Read More »
Are you wondering is email marketing still effective and a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check their personal email account more than 10 times a day. (Campaign Monitor, 2017) 99% of consumers check their email every day. (DMA Insights, 2017) 82% of workers check their email
Email Marketing By The Stats Read More »
Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, I was sitting in the Comfort Inn breakfast area knocking out yet another article for a deadline. The Wi-Fi connection stunk, the coffee was bad, and I was tired. Exhausted
The Most Important Part of a Newsletter Read More »
I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to cut Pennsylvania in the middle by length and again by height, where the two points intersect is where I grew up. It was a good childhood. Dad loved nature and
Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those who invest the
Tips for Improving Your Email Newsletter Open Rate Read More »
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Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.