Email Marketing & Newsletters

increase-newsletter-engagement

3 Questions to Increase Newsletter Engagement

The biggest mistake that many businesses make is to think that sending a newsletter is enough. It should be a tactic in service of the strategy, which should be to increase engagement with customers. You can ask questions to make sure that your newsletter is equally valuable for you … and your readers. What’s the main …

3 Questions to Increase Newsletter Engagement Read More »

email-newsletter-program-qualities

Email Newsletter Program Qualities: What to Look for

If you are wondering what to look for in an email newsletter program, you aren’t alone. There are many different done-for-you newsletter programs available, but not all are the same, which is why you should identify what qualities you want in a program before selecting. What to look for in an email newsletter program Not …

Email Newsletter Program Qualities: What to Look for Read More »

email-marketing-ideas-grow-business

Email Marketing Ideas to Grow Your Business

Email is a powerful marketing component—when done right—and keeps your pipeline of qualified leads flowing. So why is email marketing often overlooked? Too many small businesses perceive email marketing as low value, when really the culprit is the lack of email marketing ideas or the execution itself that needs to be adjusted to garner higher …

Email Marketing Ideas to Grow Your Business Read More »

how-to-start-an-email-newsletter

Before the Content: How to Start an Email Newsletter

Over the course of my 13 years in business, I’ve done my fair share of newsletter projects, which include teaching “how to start an email newsletter” programs at industry events to writing articles and designing email marketing campaigns for my clients. Before I began my freelance writing business, I wanted to learn all I could …

Before the Content: How to Start an Email Newsletter Read More »

most-important-part-of-newsletter

The Most Important Part of a Newsletter

Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, I was sitting in the Comfort Inn breakfast area knocking out yet another article for a deadline. The Wi-Fi connection stunk, the coffee was bad, and I was tired. Exhausted …

The Most Important Part of a Newsletter Read More »

Tips for Improving Your Email Newsletter Open Rate

Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those who invest the …

Tips for Improving Your Email Newsletter Open Rate Read More »

Scroll to Top
Get off the content churn

Subscribe To Our Newsletter

Jottings is a bi-weekly newsletter for

Building Industry Professionals

who want to get off the “content churn” and instead, build stronger connections with meaningful content.