Are you wondering if email marketing is still a worthwhile strategy? Let me share some stats:
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day. (Campaign Monitor, 2017)
- 99% of consumers check their email every day. (DMA Insights, 2017)
- Active email accounts are expected to hit 5.6 billion in 2019. (Statista, 2018)
- 80% of business professionals believe email marketing increases customer retention (Emarsys, 2018)
- Greater than 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
- Mobile opens account for 46% of all email opens. (Litmus.com, 2018)
- The most opened emails relate to hobbies, with an open rate of 27.35% (MailChimp, 2018)
- 73% of millennials prefer communications from business to come via email. (Adestra, 2016)
- 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
- It’s estimated that the U.S. will spend more than 350 million dollars on email advertising in 2019. (Statista, 2019)
In fact, email generates $38 for every $1 spent, which is an astounding 3,8000% ROI – making it one of the most effective options available.
Why is email marketing still so effective?
- Email is one of the few pieces of “digital real estate” we still own. (Your website is the other one.) This means you are in control — not algorithms. You are just “renting space” on social media platforms, such as Facebook, Instagram and Twitter. Those platforms can change at any time. When a person signs up to be on your list, you can communicate consistently and ensure that the message reaches each of them, which isn’t always the case on a noisy social media feed.
- Email is old school — and we like it. In 2018, there were 281 billion emails sent and received each day worldwide, and that number is expected to grow to almost 320 daily emails in 2021, according to Statista. Since AOL’s popularity bloomed in 1995, we tend to think that email is ancient. In the digital age, you are right. But it’s not going away.
- Email is permission-based marketing. The folks on your email list have given you permission to reach out to them regularly — with information and details that make building fun. Over time, that could influence them into choosing you for their next project. That’s incredibly powerful!
Now that summer is winding down and you are reviewing where you are going to place your marketing efforts for the balance of 2019, I encourage you to take a closer look at your email marketing program. The stats don’t lie.
(Source of statistics shared from HubSpot)
Remodelers, I’ve opened the doors for the Done-For-You Newsletter Program (DFY), and I am currently accepting new clients.
Unlike other newsletter programs, the DFY product provides the opportunity for 1) a welcome message and 2) customization — both of which give your newsletter the much-needed personal touch to better connect with your prospects and customers. The details can be found here: