Getting your remodeling business to show up on Google is one challenge. Getting people to actually click when you do show up is a completely different one—and most business owners never realize the two are separate problems. This is the story of a page that appeared in Google search results 958 times in a single […]
Your Remodeling Content Is Ranking on Google. So Why Isn’t Anyone Clicking? Read More »
You just wrapped one of your best projects. Maybe it’s a whole-home addition in a neighborhood you’d love to work in again. Maybe it’s a kitchen that took six months and turned out better than anyone imagined. The clients are thrilled. The photos are stunning. Your crew did exceptional work. And then what happens? The
Your Best Remodeling Projects Are Invisible on Google — Here’s How to Fix That Read More »
Somewhere between the mountains and the Midwest, I started thinking about why email marketing matters more now than ever. As I look out the window on a gray, gloomy afternoon, I’m sitting in Morgantown, West Virginia—and feeling surprisingly grateful for it. Yes, Morgantown… at least for now. We’re staying in an Airbnb-style townhouse for a few months. It’s close to
Why Email Marketing Still Matters: 2,700 Miles of Perspective Read More »
How much has your business changed in the last year? 18 months? Certainly, material prices, supply chain issues and the ever-present shortage of skilled labor have caused the building industry to adjust. The additional high demand from consumers who are eager to begin projects now has also caused you to change how you estimate and
How Has Your Business Changed? Read More »
My website was hacked … again and again, and over the last two weeks, I finally took steps to properly fix it. I’ve been dealing with website issues since the middle of March when I noticed that one day had particularly high traffic compared to the other days. The same thing happened in April. Each
My Website Was Hacked & Here’s What I Learned Read More »
Drink Water. Drive On. This was the phrase that my husband, a SGT in the U.S. Army Infantry, used to say when he had to just push through the muck of whatever mission was before him. Actually, there was a much more “colorful” phrase that was used, but this gentler phrasing was adopted by our
Jottings: Drink Water. Drive On. Read More »
I have a confession. I am not a big fan of social media – both personally and professionally. I find myself pulling away from it more and more these days. As an example, a few years ago I switched my personal Instagram account to private (which is totally against the “social” aspect of social media),
My Social Media Confession Read More »
People will say that they are basing their purchase on price, but usually that’s not the case. They’re really seeking out your product or service for the problem you solve. Practice focusing on the problems that need solving instead of just talking about the features and benefits of what you sell. I admit it. I
Sell the Problems You Solve Read More »
When you take your eye off the goal, it often equates to lost opportunity. My husband and I finally found the key 🔑—THE KEY to a box that has literally been locked since June 2014 when we moved from Pennsylvania. This box contains our coin collection. Years ago – before we were married—Jason and I
A key, Laziness & lost opportunity Read More »
I’m going to talk about creating content. via GIPHY Stay with me … I promise, it will be worth it. Creating content can feel like laundry or dishes. It’s the chore that never ends, right? You create a video or blog post and then you need to create images, social media posts and distribute it
JOTTINGS: Is the Answer More Content? Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.