Here’s a content idea for you: Lumber Prices. Let me explain. A few weeks ago, I got a text message from my brother: What’s up with lumber shortage and price? He was trying to complete building a workbench (a summer-long project) and was baffled by the prices when he went back for more lumber. According […]
JOTTINGS: what’s Up with Lumber Prices? Read More »
During these last three months of staying at home, I’ve experimented with making bread. Part of it was out of necessity – going to the store regularly was no longer an option, and part of it was driven by wanting to use our sourdough starter. After all, we’d transported it from Seattle to Tucson and
ditch Canned Content. Be More Personal. Read More »
I have some exciting news to share … we moved last week! Yes, again! For those of you who may not know my journey these last six years, here is the recap: In 2014, my husband retired from the Army after 24 years of service. We sold our home in Harrisburg, Pennsylvania to move to
Are You Letting 2020 Slide? Read More »
This past year was hard for me at times, but in other moments, it was quite rewarding. I grew a lot personally and professionally, and after the sadness (which you’ll read) came clarity and determination! Here are the lessons I learned in 2019. 1. Grief has no boundaries or timelines You’ve probably heard the phrases,
Lessons Learned 2019 Read More »
An email newsletter program is a smart, effective way to stay in touch with prospects and past customers. Not only is it an easy and cost-effective marketing tactic, but it is also one that builds trust. Trust is an important aspect of any email newsletter program, and the people on your list have trusted you
3 Trustworthy Traits for a Successful Email Newsletter Program Read More »
Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto
Making Better use of those Amazing Houzz Testimonials Read More »
Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, I was sitting in the Comfort Inn breakfast area knocking out yet another article for a deadline. The Wi-Fi connection stunk, the coffee was bad, and I was tired. Exhausted
The Most Important Part of a Newsletter Read More »
I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to cut Pennsylvania in the middle by length and again by height, where the two points intersect is where I grew up. It was a good childhood. Dad loved nature and
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