Here’s a content idea for you: Lumber Prices.
Let me explain.
A few weeks ago, I got a text message from my brother: What’s up with lumber shortage and price?
He was trying to complete building a workbench (a summer-long project) and was baffled by the prices when he went back for more lumber.
According to Yahoo! Finance, there was a drop in demand in March and April, which caused U.S. lumber companies to slow production. This drop in production created a shortage when construction activity resumed in May.
For those of us in the industry, we know how much the cost of lumber has increased since the beginning of the coronavirus pandemic. NAHB is reporting that U.S. lumber prices rose 170% from April to an all-time high in August.
But for your consumers, this news may have gone completely unnoticed, as they deal with the more personal effects of COVID-19—working from home, a continuation of virtual learning and reintegration safely back into community activities.
If you are looking for a content idea, the spike in the cost of lumber is a great item to share with your audience.
But don’t just share the facts. Help them understand what the cost of lumber means for them.
- How will it affect their new home construction or renovation budget?
- If they are considering a project, does it affect their project timeframe? If so, how?
- How will it affect the improvements they are planning to do to their homes this fall, winter and spring?
- What’s your timeframe for projects? Are you booked out through the end of the year? Longer? Help them better understand the design/build process.
This topic is a great springboard for a content series that can educate your audience about YOUR PROCESS … and all of the steps that go into the projects you do.
When you help your audience understand what’s going on with lumber prices and how that affects them, you build know, like and trust—and over time, you become a valued expert.
Let me know if this idea helps.
-Tess
P.S. Whenever you are ready, here are 3 ways I can help with your inbound marketing efforts:
1.Done-For-You Newsletter Program for Remodelers is not the typical canned-content. It’s high-quality (always customizable) content that will engage and educate your audience.
2.Content Planning Session to create a “game plan” that identifies content ideas and conducts keyword research for your blog and email newsletter.
3.Website Review will take an SEO-copywriting trained eye to your website to offer suggestions for improved organic search.
