Tess Wittler

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Builders Show 2020: Registration Info & Key Dates

The NAHB International Builders’ Show (IBS) is the largest annual light construction show in the world, and I get incredibly excited when I attend (it’s like Christmas for home building geeks!). The show is co-located with the Kitchen &  Bath Industry Show (KBIS), and together, these two shows draw more than 95,000 building industry professionals.  …

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3 Trustworthy Traits for a Successful Email Newsletter Program

An email newsletter program is a smart, effective way to stay in touch with prospects and past customers. Not only is it an easy and cost-effective marketing tactic, but it is also one that builds trust. Trust is an important aspect of email marketing, and the people on your list have trusted you with their …

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Improve Construction Marketing Efforts with Case Studies

Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers, …

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