Tess Wittler

NAHB released its state-level remodeling projections in August 2026, and the coverage has been what you’d expect. Rising home equity. Aging housing stock. Growth ahead. All true. All fine. None of it changes what you’ll do next week. But there is one sentence I keep thinking about near the end of the release, and I

Twice in the last few months, a client has asked me some version of the same question: Are you using AI to write? Both times I gave a bad answer. Not a dishonest one — a rambling one. I said yes, and then spent the next four minutes qualifying it, and I could hear myself

On Saturday, August 1st, my business turns 19. I’ve spent longer than that in this industry. Working for a contractor in college came first, then the home builders association years. By the time I hung out my own shingle in 2007, I’d already spent a decade in rooms full of builders, listening to them describe

I talked to a remodeler recently who had a beautiful website. Clean design. Strong project photography. Professional copy. The kind of site that makes an excellent first impression and clearly reflects the quality of the company behind it. And they were getting traffic to it. Not massive traffic, but consistent visibility. Homeowners were finding the