Tess Wittler

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3 Trustworthy Traits for a Successful Email Newsletter Program

An email newsletter program is a smart, effective way to stay in touch with prospects and past customers. Not only is it an easy and cost-effective marketing tactic, but it is also one that builds trust. Trust is an important aspect of email marketing, and the people on your list have trusted you with their …

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Email Marketing By The Stats

Are you wondering if email marketing is still a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check their personal email account more than 10 times a day. (Campaign Monitor, 2017) 99% of consumers check their email every day. (DMA Insights, 2017) Active email accounts are expected to hit …

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Making Better use of those Amazing Houzz Testimonials

Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto …

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The Most Important Part of a Newsletter

Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, I was sitting in the Comfort Inn breakfast area knocking out yet another article for a deadline. The Wi-Fi connection stunk, the coffee was bad, and I was tired. Exhausted …

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Email & the Bear

I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to cut Pennsylvania in the middle by length and again by height, where the two points intersect is where I grew up. It was a good childhood.  Dad loved nature and …

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Content Ideas for Contractors

How do you come up with good content ideas for your blog and your newsletter? I’ve found that no matter what industry you are in, this can be a real struggle. But here’s the thing (and I know you already know this), good content ideas are everywhere. They are in the conversations you have with …

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Improve Construction Marketing Efforts with Case Studies

Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers, …

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Content Challenges for Marketers & Ideas for Overcoming Them

The number of content challenges for marketers is abundant. It’s no secret that every marketer has them, even the biggest names in the industry. There are challenges in creating, curating and keeping content fresh, to name a few. During a Twitter chat I co-hosted (#ConstChat – UPDATE: This chat is no longer active) we talked …

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Quick & Easy Facebook Tips for Busy Contractors

If you find yourself struggling to “do” social media because of time constraints, here are a few Facebook tips for the busy contractor. Facebook Tip #1: Schedule your posts ahead of time. Scheduling a few posts ahead of time for each day ensures that you have a consistent social media presence. To do this, start …

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My Builders’ Show Take-Aways: 2016

Last week, I had the pleasure of traveling to Las Vegas to attend the International Builders’ Show for the second year in a row. Every year, the Builders’ Show continues to amaze me – with so many opportunities to see products, network and learn. Note: You can read last year’s recap, “My 5 Big Take-Aways …

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