If you are looking for a reason to invest in your website, here it is … from a guru that should have known better. Codie Sanchez “is a reformed journalist, turned institutional investor to now a Managing Director and Partner at Entourage Effect Capital, a private equity firm focused specifically on investing in the legalized …
SEO for contractors, builders and remodelers. 5 actions to boost rankings, attract qualified leads and leverage digital marketing efforts.
How much has your business changed in the last year? 18 months? Certainly, material prices, supply chain issues and the ever-present shortage of skilled labor have caused the building industry to adjust. The additional high demand from consumers who are eager to begin projects now has also caused you to change how you estimate and …
If you’re a contractor, the benefits of developing a new website far outweigh the risks. Once you get everything up and running, it doesn’t take much tinkering to see results and post original content on a schedule. The keyword here is original. Unless you provide potential customers with valuable information on a professional-looking website, you’ll …
What is SEO Copywriting? Tips for Custom Home Builders & Remodelers Read More »
My website was hacked … again and again, and over the last two weeks, I finally took steps to properly fix it. I’ve been dealing with website issues since the middle of March when I noticed that one day had particularly high traffic compared to the other days. The same thing happened in April. Each …
The biggest mistake that many businesses make is to think that sending a newsletter is enough. It should be a tactic in service of the strategy, which should be to increase engagement with customers. You can ask questions to make sure that your newsletter is equally valuable for you … and your readers. What’s the main …
Running a successful email newsletter program requires creativity, hard work and dedication. It’s not easy to get subscribers to your list or convert them into loyal buyers of your products. You’ll have some questions along the way, too – like “How often should I send out my email newsletter?” If you’re a home improvement contractor, …
Starting a Newsletter? 10 Questions to Ask That Help You Maximize Results Read More »
Drink Water. Drive On. This was the phrase that my husband, a SGT in the U.S. Army Infantry, used to say when he had to just push through the muck of whatever mission was before him. Actually, there was a much more “colorful” phrase that was used, but this gentler phrasing was adopted by our …
I have a confession. I am not a big fan of social media – both personally and professionally. I find myself pulling away from it more and more these days. As an example, a few years ago I switched my personal Instagram account to private (which is totally against the “social” aspect of social media), …
If you are feeling overwhelmed or find yourself pulling back from social media, you could be experiencing social media fatigue. Social media fatigue happens when you are simply done with social media. You have no desire to friend, tweet or follow anymore. Most of us have probably suffered from social media fatigue at one point …
6 Smart Ways to Limit Social Media Fatigue in Business Read More »
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