Tess Wittler

Hi, I'm Tess Wittler, an SEO strategist and content marketing expert for the home building industry. I love helping custom home builders and design-build remodeling firms with their marketing efforts.

A laptop displays a digital overlay reading "Chat AI" with chat bubbles, and a sidebar states: "SEO Marketing—AI is Changing Search... and Lead Gen for Remodelers." This modern tool highlights how AI is revolutionizing the way we approach search and marketing strategies.

How AI is Changing Search for Remodelers

How AI is changing search is already affecting how homeowners find remodeling information online. Have you noticed fewer homeowners clicking through to websites from Google? That’s because AI is now summarizing search results—sometimes answering questions before people even visit a website. Google’s AI Overviews generate instant answers by pulling information from multiple sources, changing how

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Text on image: "Content Marketing: 5 Common Blogging Mistakes Remodelers Make and how to avoid them." Background shows a laptop on a stool near a ladder.

5 Common Blogging Mistakes Remodels Make—and How to Avoid Them

Blogging is one of the most effective ways to attract leads, establish authority, and showcase your expertise as a remodeling firm. But if you’re not careful, certain missteps can undermine your efforts and prevent you from seeing the results you’re looking for. I regularly encounter this when working with custom home builders and remodeling clients,

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A person is typing on a laptop knowing that small business blogs still matter in 2025.

Why Small Business Blogs Still Matter in 2025

Amid the rapid advancements in technology—think AI tools and cutting-edge social media platforms—it’s easy to assume blogging has lost its edge. However, in 2025, small business blogs continue to be a powerful tool for local businesses, especially for custom home builders and remodeling firms, to attract, engage, and convert high-quality leads. Here’s why blogging is as

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ways to improve your remodeling portfolio and attract more clients

12 Ways to Improve Your Remodeling Portfolio and Attract More Clients

In today’s competitive market, a well-crafted project portfolio on your website can be the key to standing out and attracting new clients. The good news? You don’t need a huge marketing team to make this happen. With a few strategic updates, you can transform your online portfolio into a powerful tool that drives business. Here

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effective marketing ideas for remodelers in a tight market

Effective Marketing Ideas for Remodelers in a Tight Market

In today’s tighter market, homeowners may be more cautious about large remodeling projects, making it crucial for remodeling companies to adopt effective, budget-friendly marketing strategies that build trust and attract new clients. The good news is, with the right approach, you can successfully manage your marketing efforts yourself.  Here is a list of actionable marketing

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