On Saturday, August 1st, my business turns 19. I’ve spent longer than that in this industry. Working for a contractor in college came first, then the home builders association years. By the time I hung out my own shingle in 2007, I’d already spent a decade in rooms full of builders, listening to them describe
What Hasn’t Changed in Marketing in 19 Years Read More »
Earlier this week, I came across a LinkedIn post from someone who drove through his hometown and noticed his company’s sign hanging on a local baseball field. It wasn’t a flashy ad campaign or a viral social media post. It was a simple sponsorship banner on a ballfield. And it made him smile because it
Community Marketing: The Power of Local Sponsorships Read More »
I talked to a remodeler recently who had a beautiful website. Clean design. Strong project photography. Professional copy. The kind of site that makes an excellent first impression and clearly reflects the quality of the company behind it. And they were getting traffic to it. Not massive traffic, but consistent visibility. Homeowners were finding the
More Visibility Isn’t the Same as Better Visibility Read More »
If you’ve been to a mastermind recently—or just checked your inbox—you’ve probably noticed a theme. AI leads. AI citations. AI everything. Don’t get left behind. The remodelers who will win the next decade are already doing this. Most haven’t even started. You’ve heard this kind of thing before. Different technology, same energy. Here’s my honest
The AI Search Hype Remodelers Need to Cut Through Right Now Read More »
Getting your remodeling business to show up on Google is one challenge. Getting people to actually click when you do show up is a completely different one—and most business owners never realize the two are separate problems. This is the story of a page that appeared in Google search results 958 times in a single
Your Remodeling Content Is Ranking on Google. So Why Isn’t Anyone Clicking? Read More »
You just wrapped one of your best projects. Maybe it’s a whole-home addition in a neighborhood you’d love to work in again. Maybe it’s a kitchen that took six months and turned out better than anyone imagined. The clients are thrilled. The photos are stunning. Your crew did exceptional work. And then what happens? The
Your Best Remodeling Projects Are Invisible on Google — Here’s How to Fix That Read More »
TL;DR — The quick version: There are four ways remodelers and home builders can document completed projects, and they’re not interchangeable. A testimonial is a short quote from a homeowner. It’s great for quick credibility but light on detail. A customer story is a full narrative told from the homeowner’s perspective. It builds emotional connection
The Difference Between a Customer Story and Case Study Read More »
Somewhere between the mountains and the Midwest, I started thinking about why email marketing matters more now than ever. As I look out the window on a gray, gloomy afternoon, I’m sitting in Morgantown, West Virginia—and feeling surprisingly grateful for it. Yes, Morgantown… at least for now. We’re staying in an Airbnb-style townhouse for a few months. It’s close to
Why Email Marketing Still Matters: 2,700 Miles of Perspective Read More »
Looking for contractor marketing ideas?These 15 proven strategies will help you generate leads, build trust with prospective clients, and grow your construction company—without overspending. In a tighter economy, homeowners are slower to commit to large remodeling or construction projects—making it essential for construction companies to market smarter, not louder. The good news? You don’t need a massive
15 Construction Marketing Ideas to Win New Business in a Tight Market Read More »
How to optimize for AI overviews is now a crucial part of getting your remodeling business seen online. Google is changing how homeowners find and hire construction pros—often answering their questions before they even visit a website. If you’re not optimizing for the right types of searches, you could be losing leads—not just to competitors
Know vs. Do: How to Optimize for AI Overviews Read More »
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