How AI is changing search is already affecting how homeowners find remodeling information online. Have you noticed fewer homeowners clicking through to websites from Google? That’s because AI is now summarizing search results—sometimes answering questions before people even visit a website. Google’s AI Overviews generate instant answers by pulling information from multiple sources, changing how
How AI is Changing Search for Remodelers Read More »
Blogging is one of the most effective ways to attract leads, establish authority, and showcase your expertise as a remodeling firm. But if you’re not careful, certain missteps can undermine your efforts and prevent you from seeing the results you’re looking for. I regularly encounter this when working with custom home builders and remodeling clients,
5 Common Blogging Mistakes Remodels Make—and How to Avoid Them Read More »
When I talk to custom home builders or design-build remodeling companies, I often hear the same concerns about blogging: If you’ve ever thought the same, you’re not alone. But these blogging myths are holding you back from one of the most effective tools for attracting leads and building trust with homeowners. Let’s set the record
3 Blogging Myths Holding Back Your Remodeling Business Read More »
Amid the rapid advancements in technology—think AI tools and cutting-edge social media platforms—it’s easy to assume blogging has lost its edge. However, in 2025, small business blogs continue to be a powerful tool for local businesses, especially for custom home builders and remodeling firms, to attract, engage, and convert high-quality leads. Here’s why blogging is as
Why Small Business Blogs Still Matter in 2025 Read More »
In today’s competitive market, a well-crafted project portfolio on your website can be the key to standing out and attracting new clients. The good news? You don’t need a huge marketing team to make this happen. With a few strategic updates, you can transform your online portfolio into a powerful tool that drives business. Here
12 Ways to Improve Your Remodeling Portfolio and Attract More Clients Read More »
As we move into the final quarter of 2024, we feel that the industry has shifted. The economy is different, and the leads are not pouring in as they once were during the pandemic years. Homeowners still want to enhance their living spaces, but they are more discerning. It’s up to you to adjust your
Home Remodeler Advertising & Marketing Ideas Read More »
I’ve been hearing a lot of chatter from my home builder and remodeling clients about AI. They are all curious about it and how it applies to what I do for them as an SEO copywriter and marketing strategist. Often, this curiosity is piqued right after a conference or peer group meeting – where inevitably
The lesson learned from an AI conversation Read More »
Boost your lead quality by implementing home renovation SEO strategies discussed in ‘Why Home Renovation SEO is Crucial for Attracting High-Quality Leads’.
Why Home Renovation SEO is Crucial for Attracting High-Quality Leads Read More »
Last Saturday, during a personal development book discussion, I was asked what my INTENTION was for 2024, and without hesitation, I said, “Community.” But before I get into my intention-word … I’ve been away from writing my email newsletter for a hot minute with good reason. To catch you up: For those of you who
Setting Your Intentions Read More »
If you are looking for a reason to invest in your website, here it is … from a guru that should have known better. Codie Sanchez “is a reformed journalist, turned institutional investor to now a Managing Director and Partner at Entourage Effect Capital, a private equity firm focused specifically on investing in the legalized
Don’t Make This Business Mistake Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.