Twice in the last few months, a client has asked me some version of the same question: Are you using AI to write? Both times I gave a bad answer. Not a dishonest one — a rambling one. I said yes, and then spent the next four minutes qualifying it, and I could hear myself […]
Someone Asked If I Use AI. I Gave a Terrible Answer. Read More »
On Saturday, August 1st, my business turns 19. I’ve spent longer than that in this industry. Working for a contractor in college came first, then the home builders association years. By the time I hung out my own shingle in 2007, I’d already spent a decade in rooms full of builders, listening to them describe
What Hasn’t Changed in Marketing in 19 Years Read More »
I talked to a remodeler recently who had a beautiful website. Clean design. Strong project photography. Professional copy. The kind of site that makes an excellent first impression and clearly reflects the quality of the company behind it. And they were getting traffic to it. Not massive traffic, but consistent visibility. Homeowners were finding the
More Visibility Isn’t the Same as Better Visibility Read More »
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Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.