NAHB released its state-level remodeling projections in August 2026, and the coverage has been what you’d expect. Rising home equity. Aging housing stock. Growth ahead. All true. All fine. None of it changes what you’ll do next week. But there is one sentence I keep thinking about near the end of the release, and I […]
There are 128,000 Remodeling Firms Now. Can Homeowners Find You? Read More »
Twice in the last few months, a client has asked me some version of the same question: Are you using AI to write? Both times I gave a bad answer. Not a dishonest one — a rambling one. I said yes, and then spent the next four minutes qualifying it, and I could hear myself
Someone Asked If I Use AI. I Gave a Terrible Answer. Read More »
On Saturday, August 1st, my business turns 19. I’ve spent longer than that in this industry. Working for a contractor in college came first, then the home builders association years. By the time I hung out my own shingle in 2007, I’d already spent a decade in rooms full of builders, listening to them describe
What Hasn’t Changed in Marketing in 19 Years Read More »
I talked to a remodeler recently who had a beautiful website. Clean design. Strong project photography. Professional copy. The kind of site that makes an excellent first impression and clearly reflects the quality of the company behind it. And they were getting traffic to it. Not massive traffic, but consistent visibility. Homeowners were finding the
More Visibility Isn’t the Same as Better Visibility Read More »
If you’ve been to a mastermind recently—or just checked your inbox—you’ve probably noticed a theme. AI leads. AI citations. AI everything. Don’t get left behind. The remodelers who will win the next decade are already doing this. Most haven’t even started. You’ve heard this kind of thing before. Different technology, same energy. Here’s my honest
The AI Search Hype Remodelers Need to Cut Through Right Now Read More »
How to optimize for AI overviews is now a crucial part of getting your remodeling business seen online. Google is changing how homeowners find and hire construction pros—often answering their questions before they even visit a website. If you’re not optimizing for the right types of searches, you could be losing leads—not just to competitors
Know vs. Do: How to Optimize for AI Overviews Read More »
How AI is changing search is already affecting how homeowners find remodeling information online. Have you noticed fewer homeowners clicking through to websites from Google? That’s because AI is now summarizing search results—sometimes answering questions before people even visit a website. Google’s AI Overviews generate instant answers by pulling information from multiple sources, changing how
How AI is Changing Search for Remodelers Read More »
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