How AI is changing search is already affecting how homeowners find remodeling information online. Have you noticed fewer homeowners clicking through to websites from Google? That’s because AI is now summarizing search results—sometimes answering questions before people even visit a website.
Google’s AI Overviews generate instant answers by pulling information from multiple sources, changing how homeowners research remodeling. But here’s the good news: If your content is featured in AI Overviews, you can still reach potential clients and establish trust early in their decision-making process.
How to Rank in AI Overviews
The good news? Ranking in AI search isn’t much different from traditional SEO best practices. Google still favors businesses that provide clear, valuable, and well-structured content. To increase your chances of showing up, focus on these strategies:
Answer Homeowner Questions Directly
Google pulls from sources that provide clear, structured answers to common remodeling questions. Blog articles and FAQ pages should address topics like How much does a kitchen remodel cost in [City]? or What are the best cabinet materials for durability?
>> I have been adding FAQ sections to my client’s service pages, which has yielded excellent results.
Use Natural, Conversational Language
AI favors content that matches how people ask questions and the terms they use. Instead of overly technical explanations, write as if you’re explaining remodeling concepts to a homeowner during a consultation.
>> Although you may prefer a different term, “contractor” is commonly used by homeowners when seeking your services.
Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google prioritizes credible sources. Showcasing your expertise through detailed project pages, educational content, and client testimonials can improve your visibility.
>> Add context to those portfolio pages as a project story. Even 200-300 well-thought-out words can make a huge difference in showcasing your expertise.
Keep Your Website Content Fresh
AI prioritizes recent, up-to-date information. Regularly updating your blog, project galleries, and service pages helps signal that your content is relevant.
>> If you have a nice library of articles on your blog, you should be less focused on creating new content month after month and more focused on how to refresh and improve the content you have.
Optimize Your Google Business Profile
AI tools pull data from business listings. Ensure your profile has accurate information, recent photos, reviews, and answers to common homeowner questions.
>> Posting at least once a week on your GBP is more valuable than any social media platform.
Why This Matters for Remodelers
AI search simply extends what Google has always prioritized—clear, trustworthy, and useful content. Homeowners are still searching for remodelers; they’re just getting their answers in new ways. If your business follows SEO best practices, you’re already ahead of the game.
Want to stay ahead of the curve?
Join the waitlist for The Remodelers Marketing Club, which will launch in Summer 2025. This community is for remodelers, custom home builders, and specialty contractors who want to simplify marketing, attract better leads, and stand out in a competitive market.
There’s no commitment—just first access to exclusive pricing, actionable strategies, expert guidance, and a network of industry pros when we launch.