Email Marketing & Newsletters

The biggest mistake that many businesses make is to think that sending a newsletter is enough. It should be a tactic in service of the strategy, which should be to increase engagement with customers. You can ask questions to make sure that your newsletter is equally valuable for you … and your readers. What’s the main

Email is a powerful marketing component—when done right—and keeps your pipeline of qualified leads flowing. So why is email marketing often overlooked? Too many small businesses perceive email marketing as low value, when really the culprit is the lack of email marketing ideas or the execution itself that needs to be adjusted to garner higher

Over the course of my 13 years in business, I’ve done my fair share of newsletter projects, which include teaching “how to start an email newsletter” programs at industry events to writing articles and designing email marketing campaigns for my clients. Before I began my freelance writing business, I wanted to learn all I could

Are you wondering is email marketing still effective and a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check their personal email account more than 10 times a day. (Campaign Monitor, 2017) 99% of consumers check their email every day. (DMA Insights, 2017) 82% of workers check their email