Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those who invest the […]
Tips for Improving Your Email Newsletter Open Rate Read More »
With a variety of new marketing methods available, many underestimate the power of email marketing – yet this is one approach that should still hold a firm seat at your marketing plan’s table. Many remodelers shy away from email marketing because they themselves get too many emails and feel that their customers won’t appreciate getting
4 Reasons Why Remodelers Should Be Using Email Marketing Read More »
As I showed you in this blog post, builders and remodelers don’t need to be hung up on the format of the newsletter. It is much more important to simply publish a newsletter and get it working for you. Here are 5 Simple Steps for Creating a Newsletter. Gather the list. Before you can even
5 Simple Steps to Creating a Newsletter Read More »
Last week I the pleasure of working with a builder/remodeler to discuss their newsletter strategy. When I met with them, they were well aware that they were allowing their leads to dribble out of their businesses simply because they didn’t have a mechanism in place to “stay in touch” with their customers. They knew that
Newsletters as Lead Nurturers Read More »
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps
Publishing Your Newsletter in 2012 (Part III): Your Final Critical Step Read More »
Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples. Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that
Repurposing Good Content Extends Your Marketing Reach Read More »
Remodelers, you wouldn’t go into a remodeling project without the blueprints and plan in place for reconstructing the home, would you? Of course not! So why would you consider approaching your newsletter program any differently? There are many elements that go into a successful newsletter program, and one is the “framework” of your newsletter. You
Publishing Your Newsletter in 2012 (Part II): Building the Frame Read More »
For many builders and remodelers, you are determined to make 2012 the year that you finally publish your newsletter. You understand how important it is to “stay in touch” with your past customers and prospects and know that a newsletter is an excellent way to accomplish this goal. With that being said, there are usually
Publishing Your Newsletter in 2012 (Part 1): Content Ideas Worksheet Read More »
In the midst of the craziness of the holiday season, I received two direct mail pieces from the real estate industry. One was a palm-sized magnetic calendar from a realtor and the other was a four-page newsletter from a builder/remodeler. I haven’t purchased from either one of these companies; I’ve heard of the realtor’s company,
Why Newsletters Arent Junk Mail Read More »
Now that you have your House List in place (read post here), you want to focus your attention on widening your reach by expanding your email list. There are two schools of thought for expanding your email list: Some companies want as many names on their list as possible. This approach allows them to touch many; however,
Building A Better Email List: How to Expand your List Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.