Blogging is one of the most effective ways to attract leads, establish authority, and showcase your expertise as a remodeling firm. But if you’re not careful, certain missteps can undermine your efforts and prevent you from seeing the results you’re looking for. I regularly encounter this when working with custom home builders and remodeling clients, […]
5 Common Blogging Mistakes Remodels Make—and How to Avoid Them Read More »
When I talk to custom home builders or design-build remodeling companies, I often hear the same concerns about blogging: If you’ve ever thought the same, you’re not alone. But these blogging myths are holding you back from one of the most effective tools for attracting leads and building trust with homeowners. Let’s set the record
3 Blogging Myths Holding Back Your Remodeling Business Read More »
People will say that they are basing their purchase on price, but usually that’s not the case. They’re really seeking out your product or service for the problem you solve. Practice focusing on the problems that need solving instead of just talking about the features and benefits of what you sell. I admit it. I
Sell the Problems You Solve Read More »
The biggest reason to hire a freelance marketing consultant is that you are working with somebody who knows your industry and how to market your business. It can be an investment that pays dividends for years to come. As a contractor, you have a hectic workload. You probably juggle multiple projects at a time, and
4 Reasons to Hire A Freelance Marketing Consultant Read More »
Here’s is a storm-related contractor blog post idea for you: pre-storm prep and post-storm cleanup. The winter weather has been in the news all week. From ski-able snow in downtown Seattle and brutally cold temperatures in the middle of the country to ice storms in the mid-Atlantic, there aren’t too many pockets of the country
12 Powerful & Evergreen Storm-Related Contractor Blog Post Ideas Read More »
I’m going to talk about creating content. via GIPHY Stay with me … I promise, it will be worth it. Creating content can feel like laundry or dishes. It’s the chore that never ends, right? You create a video or blog post and then you need to create images, social media posts and distribute it
JOTTINGS: Is the Answer More Content? Read More »
If you are wondering what to look for in an email newsletter program, you aren’t alone. There are many different done-for-you newsletter programs available, but not all are the same, which is why you should identify what qualities you want in a program before selecting. What to look for in an email newsletter program Not
Email Newsletter Program Qualities: What to Look for Read More »
During these last three months of staying at home, I’ve experimented with making bread. Part of it was out of necessity – going to the store regularly was no longer an option, and part of it was driven by wanting to use our sourdough starter. After all, we’d transported it from Seattle to Tucson and
ditch Canned Content. Be More Personal. Read More »
I had an unusual experience a few days ago. I went to the grocery store for the first time in about a month. See, since stay-at-home recommendations were put in place in mid-March, my husband has been doing most of the shopping. But earlier this week, I ventured out to the store to pick up
Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies,
Success Stories: The Key to Effective Contractor Marketing Read More »
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Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.