Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples.
Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that post to date:
- Guest blog post at DarrenSlaughter [dot] com called 7 Reasons Why Newsletters Kick Butt
- Published the article in my e-newsletter, Jottings.
- Published a portion of the article in my print newsletter, The Write Focus.
- Published the article in the BIA of Lancaster County’s quarterly newsletter.
- Developed a seminar for the BIA’s Remodelers Council that I presented last winter.
- And now … produced a video that I published on YouTube (see below).
Each one of these activities did require me to spend a few minutes up to a few hours of my time to modify the content. I didn’t want the exact (word for word) being used for each medium, and I tailored my content to fit the needs of the publisher and his audience. In the case of the seminar, I turned a 500 word article into a 45 minute educational program. Yes, each activity takes time – but I was also reusing the same content.
I know you have great content that you’ve only used once. I challenge you to 1) identify the content you have and 2) find ways to repurpose it.