Repurposing Good Content Extends Your Marketing Reach

Slide1

Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples.

Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that post to date:

  • Guest blog post at DarrenSlaughter [dot] com called 7 Reasons Why Newsletters Kick Butt
  • Published the article in my e-newsletter, Jottings.
  • Published a portion of the article in my print newsletter, The Write Focus.
  • Published the article in the BIA of Lancaster County’s quarterly newsletter.
  • Developed a seminar for the BIA’s Remodelers Council that I presented last winter.
  • And now … produced a video that I published on YouTube (see below).

Each one of these activities did require me to spend a few minutes up to a few hours of my time to modify the content. I didn’t want the exact (word for word) being used for each medium, and I tailored my content to fit the needs of the publisher and his audience. In the case of the seminar, I turned a 500 word article into a 45 minute educational program. Yes, each activity takes time – but I was also reusing the same content.

I know you have great content that you’ve only used once. I challenge you to 1) identify the content you have and 2) find ways to repurpose it.

 

 

Share this post with your friends

2 thoughts on “Repurposing Good Content Extends Your Marketing Reach”

    1. Chris, I am not one for “New Years Resolutions” either … but perhaps a goal for 2012 is to connect more regularly with your customers (using a newsletter)?? 🙂

      As always, I greatly appreciate your readership and willingness to comment!

Comments are closed.

WHO WE ARE

We are a boutique-style content marketing agency that caters to the home building and remodeling industry. Our focus is on creating tailor-made strategies that fully acknowledge and embrace the distinct qualities of our clients’ businesses.

MARKETING SOLUTIONS

Content Marketing Strategy
Email Marketing
Lead Generation
Project Stories
SEO Copywriting
Website Analysis and Development

INDUSTRIES

Home Builders / Remodelers / Speciality Contractors / Home Builder Associations / Architects / Engineers / Construction Software / Building Material Suppliers / Building Materials Manufacturing

Hubspot SEO Certified
National Association of Home Builders logo
BIA of Washington logo

© 2007-2023 | Tess Wittler Marketing, LLC | Content Marketing & Consulting | Lake Tapps | Tacoma | Seattle | Washington

Scroll to Top