Repurposing Good Content Extends Your Marketing Reach


Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples.

Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that post to date:

  • Guest blog post at DarrenSlaughter [dot] com called 7 Reasons Why Newsletters Kick Butt
  • Published the article in my e-newsletter, Jottings.
  • Published a portion of the article in my print newsletter, The Write Focus.
  • Published the article in the BIA of Lancaster County’s quarterly newsletter.
  • Developed a seminar for the BIA’s Remodelers Council that I presented last winter.
  • And now … produced a video that I published on YouTube (see below).

Each one of these activities did require me to spend a few minutes up to a few hours of my time to modify the content. I didn’t want the exact (word for word) being used for each medium, and I tailored my content to fit the needs of the publisher and his audience. In the case of the seminar, I turned a 500 word article into a 45 minute educational program. Yes, each activity takes time – but I was also reusing the same content.

I know you have great content that you’ve only used once. I challenge you to 1) identify the content you have and 2) find ways to repurpose it.



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2 thoughts on “Repurposing Good Content Extends Your Marketing Reach”

    1. Chris, I am not one for “New Years Resolutions” either … but perhaps a goal for 2012 is to connect more regularly with your customers (using a newsletter)?? 🙂

      As always, I greatly appreciate your readership and willingness to comment!

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