SEO

A laptop displays a digital overlay reading "Chat AI" with chat bubbles, and a sidebar states: "SEO Marketing—AI is Changing Search... and Lead Gen for Remodelers." This modern tool highlights how AI is revolutionizing the way we approach search and marketing strategies.

How AI is Changing Search for Remodelers

How AI is changing search is already affecting how homeowners find remodeling information online. Have you noticed fewer homeowners clicking through to websites from Google? That’s because AI is now summarizing search results—sometimes answering questions before people even visit a website. Google’s AI Overviews generate instant answers by pulling information from multiple sources, changing how

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Text on image: "Content Marketing: 5 Common Blogging Mistakes Remodelers Make and how to avoid them." Background shows a laptop on a stool near a ladder.

5 Common Blogging Mistakes Remodels Make—and How to Avoid Them

Blogging is one of the most effective ways to attract leads, establish authority, and showcase your expertise as a remodeling firm. But if you’re not careful, certain missteps can undermine your efforts and prevent you from seeing the results you’re looking for. I regularly encounter this when working with custom home builders and remodeling clients,

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Worker on a ladder building a wooden structure. Text overlay reads: "Content Marketing: 3 Blogging Myths Holding Back Your Remodeling Business.

3 Blogging Myths Holding Back Your Remodeling Business

When I talk to custom home builders or design-build remodeling companies, I often hear the same concerns about blogging: If you’ve ever thought the same, you’re not alone. But these blogging myths are holding you back from one of the most effective tools for attracting leads and building trust with homeowners. Let’s set the record

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A person is typing on a laptop knowing that small business blogs still matter in 2025.

Why Small Business Blogs Still Matter in 2025

Amid the rapid advancements in technology—think AI tools and cutting-edge social media platforms—it’s easy to assume blogging has lost its edge. However, in 2025, small business blogs continue to be a powerful tool for local businesses, especially for custom home builders and remodeling firms, to attract, engage, and convert high-quality leads. Here’s why blogging is as

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What is SEO Copywriting? Tips for Custom Home Builders & Remodelers

If you’re a contractor, the benefits of developing a new website far outweigh the risks. Once you get everything up and running, it doesn’t take much tinkering to see results and post original content on a schedule.  The keyword here is original. Unless you provide potential customers with valuable information on a professional-looking website, you’ll

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