project stories

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Success Stories: The Key to Effective Contractor Marketing

Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies, […]

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Improve Construction Marketing Efforts with Case Studies

Best practice for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers,

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construction-project-success-stories

12 Ways To Repurpose Construction Project Success Stories

When it comes to content marketing, construction project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the picture of your full depth of capabilities in story form. First, what is a construction project success story? The best way to describe a construction project

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The New Marketing: Storytelling in Business

As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling Marketing is different. Storytelling

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5 Ways to Generate Leads With Case Studies

When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into

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project spotlight or customer story is about perspective

Project Spotlight or Customer Story: It’s All In Perspective

When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say “case study” or “project story.” They just know they want an article written about one of their successful projects to use in

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