case studies / success stories

improve-construction-marketing-efforts-case-studies

Improve Construction Marketing Efforts with Case Studies

Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers, …

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construction-project-success-stories

12 Ways To Repurpose Construction Project Success Stories

When it comes to content marketing, construction project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the picture of your full depth of capabilities in story form. First, what is a construction project success story? The best way to describe a construction project …

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storytelling-marketing-in-business

The New Marketing: Storytelling in Business

As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling Marketing is different. Storytelling …

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getting-better-testimonials

5 Tips to Getting Better Testimonials

In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t because of their work; they are fine craftsman. It’s simply because they don’t have a system in place to get testimonials. Testimonials are great because they market your business through …

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customer-success-stories

Customer Success Stories: Show ’em how amazing you really are

Have you ever had one of those customer service experienced that just blew you away? Ironically, it may be a relatively normal experience, but because we have come to expect hassles and headaches synonymous with customer service, when you have an experience that actually provides a solution to your issue, you are amazed. And if …

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olympic-stories

The Olympics have captivating stories. Why don’t you?

What’s your favorite part of the Olympics? It is the Opening Ceremonies? The hockey match-ups? Ice skating? Bobsledding? Snowboarding? Curling? While many of those sporting events quite exciting to watch (as I write this, the hubby and I are looking forward to the hockey match-ups between USA and Canada today and tomorrow), my favorite part …

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generate-leads-case-studies

5 Ways to Generate Leads With Case Studies

When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into …

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project spotlight or customer story is about perspective

Project Spotlight or Customer Story: It’s All In Perspective

When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say “case study” or “project story.” They just know they want an article written about one of their successful projects to use in …

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customer story example

The Difference Between a Customer Story and Case Study

When talking with home builders and remodelers, I often use the terms case study and customer story interchangeably, but they are actually two different types of projects because of the detail and depth required to write each one. Both are enhancements of a customer testimonial, so let’s start there. A customer testimonial is a short, …

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Contractor Photos – Will You Please Provide A Caption?!

As small business owners, we have to several hats. Because of this, it is often difficult to implement all the ideas you have for growing our businesses – despite  best intentions.  When it comes to marketing your business, you want to be sure that 1) you aren’t wasting money and 2) you aren’t wasting your …

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