Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies, […]
Success Stories: The Key to Effective Contractor Marketing Read More »
Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers,
Improve Construction Marketing Efforts with Case Studies Read More »
When it comes to content marketing, construction project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the picture of your full depth of capabilities in story form. First, what is a construction project success story? The best way to describe a construction project
12 Ways To Repurpose Construction Project Success Stories Read More »
As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling Marketing is different. Storytelling
The New Marketing: Storytelling in Business Read More »
In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t because of their work; they are fine craftsman. It’s simply because they don’t have a system in place to get testimonials. Testimonials are great because they market your business through
5 Tips to Getting Better Testimonials Read More »
When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into
5 Ways to Generate Leads With Case Studies Read More »
When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say “case study” or “project story.” They just know they want an article written about one of their successful projects to use in
Project Spotlight or Customer Story: It’s All In Perspective Read More »
When talking with home builders and remodelers, I often use the terms case study and customer story interchangeably, but they are actually two different types of projects because of the detail and depth required to write each one. Both are enhancements of a customer testimonial, so let’s start there. A customer testimonial is a short,
The Difference Between a Customer Story and Case Study Read More »
Telling the success story behind your building project makes all the difference to your customers. Last week in my Mastermind group, I heard a phrase that resonated with me: “The Story Behind the Product.” In this instance, the phrase was used in reference to marketing locally-produced products, but the same can be said for just
The Success Story Behind the Project Read More »
Although part of any smart marketing mix, case studies aren’t seen by consumers as “marketing materials,” like a company brochure or direct mail postcard is viewed. Instead, case studies are seen as informational – a way to better understand the company with a “behind the scenes look” from the perspective of one of your customers.
Why People Love Case Studies Read More »
© 2007-2023 | Tess Wittler Marketing, LLC | Content Marketing & Consulting | Lake Tapps | Tacoma | Seattle | Washington
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.