When it comes to content marketing, construction project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the picture of your full depth of capabilities in story form.
First, what is a construction project success story?
The best way to describe a construction project success story is: it’s a mini case study.
A construction project success story tells the story of a successfully completed project – from your perspective. Within the article, you mention the type of project (addition, kitchen remodel, etc.) and what motivated the clients to remodel their home, plus you describe the project and what construction challenges if any, you ran into.
I often work with remodelers to write their project success stories, and once they are written, I encourage clients to find other ways to use the article. After all, they’ve already paid me to write it; let’s find other ways to use it.
12 ways to repurpose Construction project success stories
#1. Newsletter. Use part or all of your project success story in your newsletter. If this project story already resides on your website, write a short clip for your email newsletter (about a paragraph) with a link that directs your subscribers to “read more.”
#2. Website. Your website is often your buyer’s first impression of your company. Use your project success story to begin to build the foundation of credibility and trust by placing it on your website.
#3. Facebook. Post one photo (just one) on Facebook with a catchy lead-in, and link to your project success story. Hometalk does this all the time (see example).
#4 Instagram. If you have an Instagram business account, post one of your project photos on here. While you can’t link back to your project spotlight (currently, hyperlinking is not available on individual posts), it is another way to promote the lovely work you do. If someone wants to find you, they can click on your profile and see your website link there.
#5 Houzz. Houzz is “the place” homeowners go to when looking for home improvement ideas. Keep in mind that this is not the social media site to place your amateur photos. While they don’t have to be professional photos, you only want to use extremely good photos on this site (using poor photos can actually work against you on Houzz). Then, once your photos are uploaded, relay the project story in the photos.
#6. Pinterest. This is the “other place” where homeowners are looking for home ideas. Upload one of your favorite photos from this project with a link back to the project story page on your website.
[tweetthis hidden_hashtags=”#contentmarketing” display_mode=”box”]Content Tip: Write it once and find ways to tweak and reuse it.[/tweetthis]
#7. Video. Turn your project success story photos into a short video, or use one of the video scribe tools available online to create a unique portrayal of your project, as Hochuli Design and Remodeling Team did in this video.
#8. Local Magazines. Local magazines will often want to feature renovation projects, but the catch is that the remodeler is the one that has to produce the content. Give them one of your project success stories, as Prime 1 Builders did in this example.
#10. Direct Marketing. Use your project success story in a mailer, either as a full story or an overview.
#11. Proposals. Include a few of your project success stories in a proposal for a prospective client.
#12. Awards Submissions. The project success story is perfect for awards submissions. Fill out the forms, as the sponsoring organization requires, but also include the project story as additional material.
As you can see, you can take one project spotlight, tweak it a bit and find other uses for it.
I love writing project success stories. Do you have a few you’d like to have written but simply don’t have the time to get them done? Contact me. I’d love to write them for you.