As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell.
Storytelling Marketing is different.
Storytelling marketing involves looking beyond features, benefits and pricing and instead, it connects with people on a deeper level.
Here’s what else storytelling marketing does:
- Storytelling helps businesses distinguish themselves in a noisy, crowded marketplace. You aren’t regurgitating facts and figures; you are building a connection – one person at a time.
- Storytelling in business isn’t about telling just any story. It’s about telling the stories your customers want to hear.
- Storytelling connects with others on an emotional level. Our lives are made up of hundreds of stories, and over time, each one helps others get to know you better.
- Storytelling gets people into your world and helps you become memorable. People don’t always remember brands, but they do remember a story that, in turn, connects them with your company.
- Storytelling helps people get to know your company long before they are ready to do business with you. In a way, storytelling assists with the vetting process. If a person can’t relate to the stories you share, they’ll continue their search. And this is okay because when someone does contact you, they are already a higher quality lead.
- Storytelling helps your company become more credible. People read the stories that you share of past projects and begin to know, like and trust you. By the time they contact you, they already have a good flavor of how you do business.
Every business has great stories to share.
The key is to identify your stories … and to tell them well.
Need help with your storytelling marketing efforts? Contact me.
