content marketing

How to Create Newsletter Content on the Cheap

I received this question on this blog post about keeping content first the other day: Hi Tess. Thanks for the informative video. I have a small service business. Audio/Video and Electrical. I am looking for a low-cost one or two page fun/informative newsletter to send to my clients. Any suggestions? Thanks, Ron You can see …

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Selecting a Great Freelance Blog Writer

With the explosion of content marketing, many in the construction industry are considering hiring a freelance blog writer to help them with content creation.  These contractors know the power behind online marketing and driving traffic to their website, and are wondering, “How much does hiring a blog writer cost?” You should run from a $50/article …

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Social Media Marketing and Remodelers: What’s Working?

Over the last few weeks, I’ve had interesting conversations with remodelers about social media marketing. Specifically, I’ve asked them one question: What’s working? There are so many social media options out there, that there is bound to be one (or more) that works better than another for you. Often it is up to each remodeling …

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Tips for Improving Your Email Newsletter Open Rate

bachmont via Compfight Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those …

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most effective content in construction

Content Marketing in Construction

Many in the construction industry are finally recognizing that content marketing is a smart marketing investment for generating leads and moving prospects through the sales funnel. In fact, according to a recent survey conducted by the Construction Marketing Association, 82% of companies surveyed employ content marketing in their construction business (referred to as inbound marketing). …

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5 Ways to Generate Leads With Case Studies

When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into …

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