Category Archives for "content marketing"

Content Marketing Takes Time

One of the hardest things in today’s “instant” world is patience. As a society, we have grown used to on-demand movies (thanks Netflix), one-day shipping (thanks Amazon) and instant downloads (thanks Kindle). It is a world where we don’t have to wait very long to get access to whatever our heart desires. I recently became […]

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Use Content to Describe the Process

  One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is […]

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Make Your Content More Relatable

The other day I was working with a remodeling client of mine, John from Cape Cod Massachusetts, and together we were developing the content for the next issue of his email newsletter. As is typical for my clients, the heart of his newsletter is a project spotlight, however, much of the rest of the newsletter […]

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