social media

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Quick & Easy Facebook Tips for Busy Contractors

If you find yourself struggling to “do” social media because of time constraints, here are a few Facebook tips for the busy contractor. Facebook Tip #1: Schedule your posts ahead of time. Scheduling a few posts ahead of time for each day ensures that you have a consistent social media presence. To do this, start …

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Better Social Media: 3 Tips to Tweak Your Posts and Get Noticed

Now more than ever, contractors understand the real benefits of blogging about their businesses and are dedicating resources to the effort. Not only do they get SEO love from search engines, but fresh content gives them something new to share on social media that drives traffic back to their website. Once people visit their website, …

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How to Combat Social Media Fatigue

  If you are feeling overwhelmed or find yourself pulling back from social media, you could be experiencing social media fatigue. Social media fatigue happens when you are simply “done” with social media. You have no desire to friend, tweet or Instagram anymore. Most of us probably have suffered from social media fatigue at one …

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Why Remodelers Should Use Twitter

  Last Wednesday, Bridget Willard (@RigginsConst), Carol Stephen (@Carol_Stephen) and I (@TessWittler) were guests on MyFixItUpLife. We were invited to share our perspective on this question: Do remodelers need Twitter? Show hosts, Mark and Theresa, have different points of view on the usefulness of Twitter, and after some technical difficulty, we zoom out of the …

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The Social Media Marketing Puzzle

Anyone who’s hunched over a 1,000 piece puzzle understands the joy and frustration it brings. On one hand, it is rewarding and fun to hear the “snap” of pieces going together. But on the other hand, there are always a few spots where you insist that there is a puzzle piece missing … because no …

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Generate Leads with Social Media: Write Your Version

If you are like most businesses, you are tapping into the social media to “advertise” your business. You know that getting new eyeballs on your business name and logo will bring a higher-level of awareness to your business and generate leads. I get it. I work with contractors all across the country and Canada and …

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Direct More Traffic to Your Facebook Page

Whether we want to admit it or not, most of us spend a lot of time on Facebook.We catch up with family, have conversations with friends (old and new) and even get breaking news all from the convenience of our News Feed. As business owners, we often  want to keep our personal profile separate from …

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take-action

Content Marketing: Resolve to Take Action

Health, finance and life are typical resolutions for our personal lives. We resolve to eat better, exercise more and spend less/save more. What about your business life? What will you resolve to do better in 2014? Let’s admit it. There are so many things in business that can’t be controlled. Prospects drag their feet in …

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A Smart Approach To Your Social Media Plan

As the close of another year approaches, you’ve resolved to make 2014 the year that you implement a social media plan for your business. While you may have a Facebook page for your business and know what Twitter and Pinterest are, you haven’t really used it. You’ve fiddled around with it a few times when …

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Tackling Twitter

My Next Big Social Media Conquest: Tackling Twitter

Social media is the big elephant in the room. Just like an elephant, it takes up a lot of space and isn’t budging so as businesses, we need to learn how to navigate around it. Twitter is one of hundreds of social media platforms, and more are being introduced every month. It is this seemingly …

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