Are you a contractor who wants to get started with blogging but just doesn’t know how? Here are some quick tips for getting your blog up and running. How to Start a Construction Blog 1. A dedicated place to publish Most of you have a website, but many of you don’t have a “blog” – […]
How to Start a Construction Blog Read More »
Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure the return on investment (ROI), 2) It takes resources – often 18 or more months to see any results and 3) Firms are unsure where to begin – and what
The Benefits from Blogging for AEC Companies Read More »
Here’s a question I often receive: “When starting a blog (or restarting our efforts), should I spend some time creating an inventory of articles first, before publishing to the blog … or should I publish articles as I write them?” Admit it. You think this is a great question, too – which is why I
Blogging for Contractors: Create an Inventory Read More »
With over 2 million blog posts published every day, just blogging alone is not enough to catch someone’s attention and gain their trust. You need to publish high-quality content that is interesting and truly resonates with readers. After all, this content is part of your overall lead generation system. You want it to be it
How to Write a Remarkable Blog Article in 7 Steps Read More »
If you are like many contractors, you realize the importance of blogging. Not only does fresh, original and valuable content help with organic SEO results, but it also showcases your knowledge and experience to readers. A blog with high-quality content will: attract new customers educate consumers about a purchase they are considering overcome resistance or
Contractors: Your Go-To Blogging Guide Read More »
Today, I’ll continue with more tips for selecting a great freelance blog writer. As I stated in that previously published article, there is much more to writing a blog article than churning out content. Here are some things a good blog writer will do with every article written for you: Makes sure 1-2 keywords/keyphrases are
9 Elements of a Good Blog Writer Read More »
With the explosion of content marketing, many in the construction industry are considering hiring a freelance blog writer to help them with content creation. These contractors know the power behind online marketing and driving traffic to their website, and are wondering, “How much does hiring a blog writer cost?” You should run from a $50/article
Selecting a Great Freelance Blog Writer Read More »
If you are a home builder, remodeler or specialty contractors who is considering blogging in your business, you probably have a few challenges to overcome before you reach blogging greatness. You understand the benefits to blogging, but yet there are still a few hang-ups that are preventing you from going all-in. Blogging Obstacle: Not
Overcome Blogging Obstacles: What to Write About Read More »
Now that you are convinced that social media is here to stay, the question often asked is, “How the heck do I make blogging easier and less time-intensive?” If you aren’t sold that blogging can work for contractors, check out Marcus Sheridan’s story on how he turned around his fiberglass pool company during this recession.
5 Tips to Make Blogging Easier for Remodelers Read More »
I talk with a lot of remodelers from across the country and Canada, and they all recognize that blogging is the “new wave” of marketing a business. But when it comes to actually doing it, they hesitate. They may claim “not enough time to write” or “don’t know what to write about” as reasons, but
Why Should Remodelers Blog? Read More »
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