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How to Build Solid Foundation with Your Website

Moving along in this 5-part series, now it’s time to look at building a solid foundation with your website. If you recall, in Part I, we looked at how to develop an online marketing plan. But first … Are you making this common online marketing mistake? Too many contractors make the mistake of building their …

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Contractors: 5 Ways to Keep Website Content Fresh

The days of standing up a website and not touching it again for several years are long-gone. This is no longer a set-and-forget realm of business; it has evolved. Because of complex search engine algorithms, adding new content to your website on a regular basis is one of the elements to consistently having your website …

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website-roadblock

Eliminate 7 Website Roadblocks to Generate More Leads

In online marketing, your website should be your top priority for generating leads online, yet for many contractors and small businesses, their website may actually be hindering them from attracting new customers. Here are seven common website roadblocks I have seen recently in my website reviews that could potentially stop you from bringing in new …

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website marketing must evolve

Website Marketing Is Not Set-And-Forget

As humans, we have a tendency to push towards “finish.” This was how most of us were raised, actually. Think of all the things in our life that have a beginning and an end: books, 5K races, and even chores (although don’t tell your wife the laundry is done). The concept of finishing a task …

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target your customer

Web Marketing: Target Your Customers with Who and What

You can’t be all things to all people. You are a contractor that specializes in a particular skill-set. Perhaps you are a painter that specializes in preserving historical homes or a remodeler who specializes in kitchens and bathrooms.  Builders also specialize – whether it is constructing starter homes or vacation homes. For me, I am …

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Your Website Stats: Looking Behind the Curtain

Bryan Casteel via Compfight One of my favorite scenes from the movie, The Wizard of Oz, is when the “great and powerful” wizard is finally revealed. He isn’t nearly as menacing as we had built up in our mind. He is just a man behind the curtain working some gadgets and gizmos to create the …

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A Website Review Adds a Fresh Perspective

  Recently, Darren Slaughter and I were the featured presenters for Blogging Painter’s monthly “Website Review.” During these reviews, we  spend an hour looking at one painter’s website and offering our expertise as to where improvement can be made. This time we dug deeper into Patrick Miller’s website, a painter from a Long Beach, California. …

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Does Your Website Content Answer Burning Questions?

  Why do you think that a homeowner comes to you website? Do they come to your website for the same reasons why they use Pinterest, Zappos or Amazon? If you answered “No” you are on the right track. But why do they come to your website? What are they looking for? When a consumer …

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website content equals success

Website Content for Contractors: The Basics

As a contractor, you understand how important your website content is to your business. Not only does your website provide an online presence and serve as the “hub” of your social media activity, but it is also intended to generate leads and even make sales. But not all websites are created equal, and if your …

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website homepage sticky like glue

Is your homepage sticky?

The web is the place where people go to find solutions, and because of the web, we’ve also grown accustomed to immediate results. If we don’t find what we are looking for on the first website within just a few seconds, we’ll not hesitate to move onto the next. This is why there is so …

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