As a contractor, you understand how important your website content is to your business. Not only does your website provide an online presence and serve as the “hub” of your social media activity, but it is also intended to generate leads and even make sales.
Today’s homeowners have plenty of options when selecting a contractor to work on their home. Let’s face it. The economy hasn’t been stellar these last few years – which means that homeowners have choices. Not only are they looking for a contractor who will return their call in a timely fashion (remember the days when contractors had the “luxury” of taking their time to return inquiry calls), but they also can be incredibly selective in the type of contractor they hire. They are looking for specific renovations to their home, and they don’t need to settle for just any remodeler. They can be fussy about who they ultimately award the job.
And your potential customers are using the Internet to check you out! They are visiting your website (and your competitors) and doing their homework. They are going through their mental checklist of qualifications they want in a remodeler, and they are using your website to decide if they should call you.
The quality of your website content will determine the quality of customers you attract.
Websites can always be tweaked. Answer these basic website content questions see where improvements can be made:
- Is your website customer-focused? Does your website talk about you, or is the content geared toward solving your customers’ pain points?
- Is your home page welcoming? When a visitor lands on your home page do they think, “What is this?” or do they think, “Thank goodness I found a potential contractor to ____ my house!”
- Is your website regularly updated?
- Do you have photos of your projects (with descriptions) on your website?
- Does your website have easy-to-understand navigation?
- Are you converting visitors to prospects with appealing offers and clear call to actions?
- Are you using the same font and style for headlines, sub-headlines, sentences and bullet-points throughout?
- Does your website present a professional, clean image?
The above list is certainly only a partial list of the items you should be considering, but it gives you a basic understanding of how you should be measuring your website content against others.