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All
  • All
  • blogging
  • case studies / success stories
  • Construction Writer's Life
  • content marketing
  • marketing
  • misc
  • newsletters - email & print
  • online marketing
  • social media
  • website
  • weekly email
  • writing & communications
storytelling-marketing-in-business
case studies / success stories

The New Marketing: Storytelling in Business

As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their …

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blogging-benefits-aec-companies
blogging

The Benefits from Blogging for AEC Companies

Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure …

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improve-communications-with-customers
content marketing

Improve Communications with Your Customers

  Our oldest dog, Aura, is 13 years old and is hard of hearing. Actually, to say that she’s hard of hearing is an understatement. …

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Construction Writer's Life

My 5 Big Takeaways from the Builders’ Show

Last week, I attended the International Builders’ Show (IBS) in Las Vegas. The Builders’ Show is part of Design & Construction Week™ – co-located with …

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consistent-marketing-construction
marketing

The Power of Consistent Marketing

I’d like to share with you a story about of the power of consistent marketing. There is a fairly new ministry near Seattle that has …

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3-things-to-build-construction-business
marketing

3 Things to Build Your Construction Business in 2015

  The New Year is a time for renewed energy for fresh, positive things to come. Many of us have spent the last quarter analyzing …

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getting-better-testimonials
case studies / success stories

5 Tips to Getting Better Testimonials

In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t …

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change-your-marekting-message
marketing

Is It Time To Change Your Marketing Message?

It is at this time of the year that many contractors take an inventory of what’s working and what’s not in their business, and marketing …

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