Blog

blogging

Things to Blog About To Improve Organic Search Results

If you are going to dedicate time to write, you want things to blog about that are actually going to yield results. The last …

content marketing

What Is Content Marketing?

While the term, “content marketing” is used quite regularly, there is still much question about “What is content marketing?” Basically, it is any marketing that …

case studies / success stories

The New Marketing: Storytelling in Business

As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing …

blogging

The Benefits from Blogging for AEC Companies

Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure …

content marketing

Improve Communications with Your Customers

Our oldest dog, Aura, is 13 years old and is hard of hearing. Actually, to say that she’s hard of hearing is an understatement. …

Construction Writer's Life

My 5 Big Takeaways from the Builders’ Show

Last week, I attended the International Builders’ Show (IBS) in Las Vegas. The Builders’ Show is part of Design & Construction Week™ – co-located with …