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- All
- blogging
- case studies / success stories
- Construction Writer's Life
- content marketing
- marketing
- misc
- newsletters - email & print
- online marketing
- social media
- website
- weekly email
- writing & communications
What Is Content Marketing?
While the term, “content marketing” is used quite regularly, there is still much question about “What is content marketing?” Basically, it is any marketing that …
Better Social Media: 3 Tips to Tweak Your Posts and Get Noticed
Now more than ever, contractors understand the real benefits of blogging about their businesses and are dedicating resources to the effort. Not only do they …
The New Marketing: Storytelling in Business
As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their …
The Benefits from Blogging for AEC Companies
Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure …
Improve Communications with Your Customers
Our oldest dog, Aura, is 13 years old and is hard of hearing. Actually, to say that she’s hard of hearing is an understatement. …
My 5 Big Takeaways from the Builders’ Show
Last week, I attended the International Builders’ Show (IBS) in Las Vegas. The Builders’ Show is part of Design & Construction Week™ – co-located with …
The Power of Consistent Marketing
I’d like to share with you a story about of the power of consistent marketing. There is a fairly new ministry near Seattle that has …
3 Things to Build Your Construction Business in 2015
The New Year is a time for renewed energy for fresh, positive things to come. Many of us have spent the last quarter analyzing …
5 Tips to Getting Better Testimonials
In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t …