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- All
- blogging
- construction writer's life
- Content Ideas
- content marketing
- Email Marketing & Newsletters
- Jottings Newsletter
- marketing
- project stories
- SEO
- social media
- website
The Difference Between a Customer Story and Case Study
When talking with home builders and remodelers, I often use the terms case study and customer story interchangeably, but they are actually two different types …
6 Photos Mistakes Contractors Make (and How to Fix Them)
“A picture is worth a thousand words …” In construction, this is certainly the case. New home construction, remodeling and home improvement projects are often …
Why Should Remodelers Blog?
I talk with a lot of remodelers from across the country and Canada, and they all recognize that blogging is the “new wave” of marketing …
5 Simple Steps to Creating a Newsletter
As I showed you in this blog post, builders and remodelers don’t need to be hung up on the format of the newsletter. It is …
Remodelers: Tips for Managing Social Media
Once you’ve decided to “dip your toe” into social media, it can quickly become overwhelming. With so many platforms – Facebook, Twitter, LinkedIn and Google+ …
The Success Story Behind the Project
Telling the success story behind your building project makes all the difference to your customers. Last week in my Mastermind group, I heard a phrase …
Newsletters as Lead Nurturers
Last week I the pleasure of working with a builder/remodeler to discuss their newsletter strategy. When I met with them, they were well aware that …
5 Quick and Painless Ways to Promote Your Construction Website
Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with …
Publishing Your Newsletter in 2012 (Part III): Your Final Critical Step
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in …