Note from Tess: As I write this blog post, my community (a suburb of Harrisburg, Pennsylvania) is one of the lucky ones that skated through Hurricane Sandy’s wrath without much damage. The storm’s eye passed just south of us overnight, and while there was a lot of howling wind and rain whipping, we remained safely […]
When Disaster Hits Home: How Contractors Can Help Read More »
If you are a home builder, remodeler or specialty contractors who is considering blogging in your business, you probably have a few challenges to overcome before you reach blogging greatness. You understand the benefits to blogging, but yet there are still a few hang-ups that are preventing you from going all-in. Blogging Obstacle: Not
Overcome Blogging Obstacles: What to Write About Read More »
Why do you think that a homeowner comes to you website? Do they come to your website for the same reasons why they use Pinterest, Zappos or Amazon? If you answered “No” you are on the right track. But why do they come to your website? What are they looking for? When a consumer spends
Does Your Website Content Answer Burning Questions? Read More »
Now that you are convinced that social media is here to stay, the question often asked is, “How the heck do I make blogging easier and less time-intensive?” If you aren’t sold that blogging can work for contractors, check out Marcus Sheridan’s story on how he turned around his fiberglass pool company during this recession.
5 Tips to Make Blogging Easier for Remodelers Read More »
When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say “case study” or “project story.” They just know they want an article written about one of their successful projects to use in
Project Spotlight or Customer Story: It’s All In Perspective Read More »
As a contractor, you understand how important your website content is to your business. Not only does your website provide an online presence and serve as the “hub” of your social media activity, but it is also intended to generate leads and even make sales. But not all websites are created equal, and if your
Website Content for Contractors: The Basics Read More »
“A picture is worth a thousand words …” In construction, this is certainly the case. New home construction, remodeling and home improvement projects are often sold on the picture, for it is the picture that helps describe the vision of what’s to come. Think about this for a second: Before development on a project gets
6 Photos Mistakes Contractors Make (and How to Fix Them) Read More »
I talk with a lot of remodelers from across the country and Canada, and they all recognize that blogging is the “new wave” of marketing a business. But when it comes to actually doing it, they hesitate. They may claim “not enough time to write” or “don’t know what to write about” as reasons, but
Why Should Remodelers Blog? Read More »
As I showed you in this blog post, builders and remodelers don’t need to be hung up on the format of the newsletter. It is much more important to simply publish a newsletter and get it working for you. Here are 5 Simple Steps for Creating a Newsletter. Gather the list. Before you can even
5 Simple Steps to Creating a Newsletter Read More »
Once you’ve decided to “dip your toe” into social media, it can quickly become overwhelming. With so many platforms – Facebook, Twitter, LinkedIn and Google+ (to name just a few) – it can be difficult to keep everything straight. Where do you start? How much time do you dedicate? A day? A week? How do
Remodelers: Tips for Managing Social Media Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.