Moving along in this 5-part series, now it’s time to look at building a solid foundation with your website. If you recall, in Part I, we looked at how to develop an online marketing plan. But first … Are you making this common online marketing mistake? Too many contractors make the mistake of building their […]
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Many contractors want to develop an online marketing plan that will result in creating an even stronger presence through content. While most understand that content marketing is a long-game and won’t provide instant results, they are taking steps today to develop a plan that will accomplish their #1 marketing goal down the road: Bring in new
How to Create an Amazing Online Marketing Plan That Will Actually Get Noticed Read More »
If you’ve been blogging for any length of time, you’ve probably heard of an editorial calendar. Editorial calendars are incredibly valuable for several reasons. They do the following: Organize the blogging process. Keep you on a schedule. Keep you focused on topics you wish to cover. Help you plan out weeks (and even months) in
Blogging Made Easier: Simple Editorial Calendar Template Read More »
When it comes to content marketing, construction project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the picture of your full depth of capabilities in story form. First, what is a construction project success story? The best way to describe a construction project
12 Ways To Repurpose Construction Project Success Stories Read More »
Are you a contractor who wants to get started with blogging but just doesn’t know how? Here are some quick tips for getting your blog up and running. How to Start a Construction Blog 1. A dedicated place to publish Most of you have a website, but many of you don’t have a “blog” –
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If you are going to dedicate time to write, you want things to blog about that are actually going to yield results. The last thing you want to do is clutter the internet with more puff-pieces that don’t drive traffic back to your website. Think of blogging in this way: It is like holding
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While the term, “content marketing” is used quite regularly, there is still much question about “What is content marketing?” Basically, it is any marketing that involves the creating, sharing and publishing of content for the purposes of attracting and retaining customers. In short, content marketing uses information to advertise the business.
What Is Content Marketing? Read More »
Now more than ever, contractors understand the real benefits of blogging about their businesses and are dedicating resources to the effort. Not only do they get SEO love from search engines, but fresh content gives them something new to share on social media that drives traffic back to their website. Once people visit their website,
Better Social Media: 3 Tips to Tweak Your Posts and Get Noticed Read More »
As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling Marketing is different. Storytelling
The New Marketing: Storytelling in Business Read More »
Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure the return on investment (ROI), 2) It takes resources – often 18 or more months to see any results and 3) Firms are unsure where to begin – and what
The Benefits from Blogging for AEC Companies Read More »
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who want to get off the “content churn” and instead, build stronger connections with meaningful content.