Last week I the pleasure of working with a builder/remodeler to discuss their newsletter strategy. When I met with them, they were well aware that they were allowing their leads to dribble out of their businesses simply because they didn’t have a mechanism in place to “stay in touch” with their customers. They knew that […]
Newsletters as Lead Nurturers Read More »
Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing
5 Quick and Painless Ways to Promote Your Construction Website Read More »
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps
Publishing Your Newsletter in 2012 (Part III): Your Final Critical Step Read More »
Although part of any smart marketing mix, case studies aren’t seen by consumers as “marketing materials,” like a company brochure or direct mail postcard is viewed. Instead, case studies are seen as informational – a way to better understand the company with a “behind the scenes look” from the perspective of one of your customers.
Why People Love Case Studies Read More »
One of the hardest parts about blogging regularly is coming up with ideas. It doesn’t matter if you are a contractor, a freelance copywriter or a social media director for a large corporation, sometimes the inspiration for blog ideas simply don’t flow. Earlier this morning I ran across a few blog ideas that I thought
Blog Ideas for Contractors Read More »
Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples. Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that
Repurposing Good Content Extends Your Marketing Reach Read More »
Builders and remodelers who’ve worked with me can attest to the fact that I am a big proponent for repurposing content. My motto is to create the content once and figure out how to use it over and over and over again. Hell, you’ve paid for it! Let’s find ways to get your compelling content
The Bigger Bang – Repurpose Content Read More »
Remodelers, you wouldn’t go into a remodeling project without the blueprints and plan in place for reconstructing the home, would you? Of course not! So why would you consider approaching your newsletter program any differently? There are many elements that go into a successful newsletter program, and one is the “framework” of your newsletter. You
Publishing Your Newsletter in 2012 (Part II): Building the Frame Read More »
For many builders and remodelers, you are determined to make 2012 the year that you finally publish your newsletter. You understand how important it is to “stay in touch” with your past customers and prospects and know that a newsletter is an excellent way to accomplish this goal. With that being said, there are usually
Publishing Your Newsletter in 2012 (Part 1): Content Ideas Worksheet Read More »
Customer case studies tell the story of how a particular product or service performed after the customer purchased it. Case studies feature information on the problems that the customer originally faced, how the purchase solved their problems, and the results after the sale (i.e. their happiness factor). One of the reasons why case studies are
3 Ways Contractors Can Leverage Case Studies Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.