As we move into the final quarter of 2024, we feel that the industry has shifted. The economy is different, and the leads are not pouring in as they once were during the pandemic years. Homeowners still want to enhance their living spaces, but they are more discerning. It’s up to you to adjust your […]
Home Remodeler Advertising & Marketing Ideas Read More »
I’ve been hearing a lot of chatter from my home builder and remodeling clients about AI. They are all curious about it and how it applies to what I do for them as an SEO copywriter and marketing strategist. Often, this curiosity is piqued right after a conference or peer group meeting – where inevitably
The lesson learned from an AI conversation Read More »
Boost your lead quality by implementing home renovation SEO strategies discussed in ‘Why Home Renovation SEO is Crucial for Attracting High-Quality Leads’.
Why Home Renovation SEO is Crucial for Attracting High-Quality Leads Read More »
Last Saturday, during a personal development book discussion, I was asked what my INTENTION was for 2024, and without hesitation, I said, “Community.” But before I get into my intention-word … I’ve been away from writing my email newsletter for a hot minute with good reason. To catch you up: For those of you who
Setting Your Intentions Read More »
If you are looking for a reason to invest in your website, here it is … from a guru that should have known better. Codie Sanchez “is a reformed journalist, turned institutional investor to now a Managing Director and Partner at Entourage Effect Capital, a private equity firm focused specifically on investing in the legalized
Don’t Make This Business Mistake Read More »
SEO for contractors, builders and remodelers. 5 actions to boost rankings, attract qualified leads and leverage digital marketing efforts.
SEO for Contractors: 5 Actions for Maximum organic Results Read More »
How much has your business changed in the last year? 18 months? Certainly, material prices, supply chain issues and the ever-present shortage of skilled labor have caused the building industry to adjust. The additional high demand from consumers who are eager to begin projects now has also caused you to change how you estimate and
How Has Your Business Changed? Read More »
If you’re a contractor, the benefits of developing a new website far outweigh the risks. Once you get everything up and running, it doesn’t take much tinkering to see results and post original content on a schedule. The keyword here is original. Unless you provide potential customers with valuable information on a professional-looking website, you’ll
What is SEO Copywriting? Tips for Custom Home Builders & Remodelers Read More »
My website was hacked … again and again, and over the last two weeks, I finally took steps to properly fix it. I’ve been dealing with website issues since the middle of March when I noticed that one day had particularly high traffic compared to the other days. The same thing happened in April. Each
My Website Was Hacked & Here’s What I Learned Read More »
The biggest mistake that many businesses make is to think that sending a newsletter is enough. It should be a tactic in service of the strategy, which should be to increase engagement with customers. You can ask questions to make sure that your newsletter is equally valuable for you … and your readers. What’s the main
3 Questions to Increase Newsletter Engagement Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.