Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure the return on investment (ROI), 2) It takes resources – often 18 or more months to see any results and 3) Firms are unsure where to begin – and what […]
The Benefits from Blogging for AEC Companies Read More »
Our oldest dog, Aura, is 13 years old and is hard of hearing. Actually, to say that she’s hard of hearing is an understatement. She is practically deaf. I can be standing inches away from her, and if the direction of my voice comes from behind, she won’t hear me. This has forced Jason
Improve Communications with Your Customers Read More »
Last week, I attended the International Builders’ Show (IBS) in Las Vegas. The Builders’ Show is part of Design & Construction Week™ – co-located with the Kitchen & Bath Industry Show (KBIS), the International Window Coverings Expo, Las Vegas Market and The International Surface Event. All shows are centered around the construction, home improvement and
My 5 Big Takeaways from the Builders’ Show Read More »
I’d like to share with you a story about of the power of consistent marketing. There is a fairly new ministry near Seattle that has the mission of empowering homeless youth in with the tools for a better future. Every Monday, faithful volunteers set up in a parking lot and serve hot chocolate, hand out
The Power of Consistent Marketing Read More »
The New Year is a time for renewed energy for fresh, positive things to come. Many of us have spent the last quarter analyzing our businesses to determine how we’ll end 2014. From that data, we make goals and action plans to make 2015 even better. Yet, usually by the end of January, many
3 Things to Build Your Construction Business in 2015 Read More »
In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t because of their work; they are fine craftsman. It’s simply because they don’t have a system in place to get testimonials. Testimonials are great because they market your business through
5 Tips to Getting Better Testimonials Read More »
In this video, I talked about how lead generation should work which came as a result of a conversation I had with a contractor. He was frustrated with his social media efforts and even started wondering if he was “wasting time.” This is a conversation I have at least once a week, and while I
5 Proven Digital Marketing Techniques for Contractors Read More »
Earlier today I spoke to a contractor who knew that he was missing “something” with his online marketing efforts. He has a blog, has an email list and does social media from time to time, but none of it was generating the ROI he knew he should be getting. He was becoming very frustrated
How Online Lead Generation Should Work Read More »
Are you frustrated with your online marketing efforts? Do you often wonder why is it that others have said that their social media efforts are paying off, yet you can’t seem to figure out HOW that’s possible? And most importantly, do you question when the heck are you actually going to see a return
Connect Your Online Marketing Dots for ROI Read More »
Last Wednesday, Bridget Willard (@RigginsConst), Carol Stephen (@Carol_Stephen) and I (@TessWittler) were guests on MyFixItUpLife. We were invited to share our perspective on this question: Do remodelers need Twitter? Show hosts, Mark and Theresa, have different points of view on the usefulness of Twitter, and after some technical difficulty, we zoom out of the
Why Remodelers Should Use Twitter Read More »
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who want to get off the “content churn” and instead, build stronger connections with meaningful content.