Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto […]
Making Better use of those Amazing Houzz Testimonials Read More »
Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, I was sitting in the Comfort Inn breakfast area knocking out yet another article for a deadline. The Wi-Fi connection stunk, the coffee was bad, and I was tired. Exhausted
The Most Important Part of a Newsletter Read More »
I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to cut Pennsylvania in the middle by length and again by height, where the two points intersect is where I grew up. It was a good childhood. Dad loved nature and
How do you come up with good content ideas for your blog and your newsletter? I’ve found that no matter what industry you are in, this can be a real struggle. But here’s the thing (and I know you already know this), good content ideas are everywhere. They are in the conversations you have with
Content Ideas for Contractors Read More »
Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers,
Improve Construction Marketing Efforts with Case Studies Read More »
The number of content challenges for marketers is abundant. It’s no secret that every marketer has them, even the biggest names in the industry. There are challenges in creating, curating and keeping content fresh, to name a few. During a Twitter chat I co-hosted (#ConstChat – UPDATE: This chat is no longer active) we talked
Content Challenges for Marketers & Ideas for Overcoming Them Read More »
If you find yourself struggling to “do” social media because of time constraints, here are a few Facebook tips for the busy contractor. Facebook Tip #1: Schedule your posts ahead of time. Scheduling a few posts ahead of time for each day ensures that you have a consistent social media presence. To do this, start
Quick & Easy Facebook Tips for Busy Contractors Read More »
Last week, I had the pleasure of traveling to Las Vegas to attend the International Builders’ Show for the second year in a row. Every year, the Builders’ Show continues to amaze me – with so many opportunities to see products, network and learn. Note: You can read last year’s recap, “My 5 Big Take-Aways
My Builders’ Show Take-Aways: 2016 Read More »
Moving along in this 5-part series, now it’s time to look at building a solid foundation with your website. If you recall, in Part I, we looked at how to develop an online marketing plan. But first … Are you making this common online marketing mistake? Too many contractors make the mistake of building their
How to Build Solid Foundation with Your Website Read More »
Many contractors want to develop an online marketing plan that will result in creating an even stronger presence through content. While most understand that content marketing is a long-game and won’t provide instant results, they are taking steps today to develop a plan that will accomplish their #1 marketing goal down the road: Bring in new
How to Create an Amazing Online Marketing Plan That Will Actually Get Noticed Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.