While the term, “content marketing” is used quite regularly, there is still much question about “What is content marketing?” Basically, it is any marketing that involves the creating, sharing and publishing of content for the purposes of attracting and retaining customers. In short, content marketing uses information to advertise the business.
What Is Content Marketing? Read More »
Now more than ever, contractors understand the real benefits of blogging about their businesses and are dedicating resources to the effort. Not only do they get SEO love from search engines, but fresh content gives them something new to share on social media that drives traffic back to their website. Once people visit their website,
Better Social Media: 3 Tips to Tweak Your Posts and Get Noticed Read More »
As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling Marketing is different. Storytelling
The New Marketing: Storytelling in Business Read More »
Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure the return on investment (ROI), 2) It takes resources – often 18 or more months to see any results and 3) Firms are unsure where to begin – and what
The Benefits from Blogging for AEC Companies Read More »
Our oldest dog, Aura, is 13 years old and is hard of hearing. Actually, to say that she’s hard of hearing is an understatement. She is practically deaf. I can be standing inches away from her, and if the direction of my voice comes from behind, she won’t hear me. This has forced Jason
Improve Communications with Your Customers Read More »
Last week, I attended the International Builders’ Show (IBS) in Las Vegas. The Builders’ Show is part of Design & Construction Week™ – co-located with the Kitchen & Bath Industry Show (KBIS), the International Window Coverings Expo, Las Vegas Market and The International Surface Event. All shows are centered around the construction, home improvement and
My 5 Big Takeaways from the Builders’ Show Read More »
I’d like to share with you a story about of the power of consistent marketing. There is a fairly new ministry near Seattle that has the mission of empowering homeless youth in with the tools for a better future. Every Monday, faithful volunteers set up in a parking lot and serve hot chocolate, hand out
The Power of Consistent Marketing Read More »
The New Year is a time for renewed energy for fresh, positive things to come. Many of us have spent the last quarter analyzing our businesses to determine how we’ll end 2014. From that data, we make goals and action plans to make 2015 even better. Yet, usually by the end of January, many
3 Things to Build Your Construction Business in 2015 Read More »
In the last six months, I’ve encountered several contractors who have admitted that they don’t have a lot of good testimonials. Believe me, it isn’t because of their work; they are fine craftsman. It’s simply because they don’t have a system in place to get testimonials. Testimonials are great because they market your business through
5 Tips to Getting Better Testimonials Read More »
In this video, I talked about how lead generation should work which came as a result of a conversation I had with a contractor. He was frustrated with his social media efforts and even started wondering if he was “wasting time.” This is a conversation I have at least once a week, and while I
5 Proven Digital Marketing Techniques for Contractors Read More »
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