2018 & Getting Real for a Minute

With the turn of the calendar, many of us get a renewed spirit. We feel hopeful, energized and have a deep desire to make this year the best year yet! I definitely feel that way.I want to get real with you for a minute and tell you why.  ​This may make you a bit uncomfortable because what […]

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My Behind-the-Scenes Headline Creation Journey

A moment of complete honesty. For years, I’ve dreaded writing headlines. The headline is usually the last piece of any content I create, and it is not my favorite thing to write. But last year, that all changed. Writing headlines became fun again because CoSchedule introduced their free tool, Headline Analyzer. In content marketing, headlines are important. There is […]

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Blogs: A Proven & Powerful Tool in Construction Marketing

If you don’t have a blog as part of your construction marketing strategy yet, you should. Construction blogs do a million different marketing tasks for you, and all you have to do is make it a priority to post regularly. Blogging can do everything from driving traffic to your website to building your reputation, and from increasing […]

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