In this video, I talked about how lead generation should work which came as a result of a conversation I had with a contractor. He was frustrated with his social media efforts and even started wondering if he was “wasting time.” This is a conversation I have at least once a week, and while I […]
5 Proven Digital Marketing Techniques for Contractors Read More »
Earlier today I spoke to a contractor who knew that he was missing “something” with his online marketing efforts. He has a blog, has an email list and does social media from time to time, but none of it was generating the ROI he knew he should be getting. He was becoming very frustrated
How Online Lead Generation Should Work Read More »
Are you frustrated with your online marketing efforts? Do you often wonder why is it that others have said that their social media efforts are paying off, yet you can’t seem to figure out HOW that’s possible? And most importantly, do you question when the heck are you actually going to see a return
Connect Your Online Marketing Dots for ROI Read More »
Last Wednesday, Bridget Willard (@RigginsConst), Carol Stephen (@Carol_Stephen) and I (@TessWittler) were guests on MyFixItUpLife. We were invited to share our perspective on this question: Do remodelers need Twitter? Show hosts, Mark and Theresa, have different points of view on the usefulness of Twitter, and after some technical difficulty, we zoom out of the
Why Remodelers Should Use Twitter Read More »
One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is
Use Content to Describe the Process Read More »
In online marketing, one of the most important messages to convey is what makes you different from everyone else in your industry. Many contractors think this is “quality craftsmanship,” but this doesn’t mean much to consumers. Consumers assume that you know your craft. The other phrase contractors like to tout is “exceptional customer service.” This
Online Marketing: What Makes You Different? Read More »
Like most contractors, one of your primary web marketing goals should be getting found in search results. You understand that being found in search results equates to more people visiting your website … which can result in more sales. There are many good SEO firms out there that can help you with this, but you
How Can Contractors Increase Web Search Results? Give Answers to Questions Read More »
Here’s a question I often receive: “When starting a blog (or restarting our efforts), should I spend some time creating an inventory of articles first, before publishing to the blog … or should I publish articles as I write them?” Admit it. You think this is a great question, too – which is why I
Blogging for Contractors: Create an Inventory Read More »
With over 2 million blog posts published every day, just blogging alone is not enough to catch someone’s attention and gain their trust. You need to publish high-quality content that is interesting and truly resonates with readers. After all, this content is part of your overall lead generation system. You want it to be it
How to Write a Remarkable Blog Article in 7 Steps Read More »
If you are like many contractors, you realize the importance of blogging. Not only does fresh, original and valuable content help with organic SEO results, but it also showcases your knowledge and experience to readers. A blog with high-quality content will: attract new customers educate consumers about a purchase they are considering overcome resistance or
Contractors: Your Go-To Blogging Guide Read More »
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