I was recently at a Parade of Homes meeting for my local Building Industry Association (BIA), and one of the agenda topics was how to get more builders to upload their photos into the Parade of Homes website. Last year, only 5 builders utilized this free feature, and we couldn’t figure out why more builders […]
Protect Your Photos with a Watermark Read More »
The days of standing up a website and not touching it again for several years are long-gone. This is no longer a set-and-forget realm of business; it has evolved. Because of complex search engine algorithms, adding new content to your website on a regular basis is one of the elements to consistently having your website
Contractors: 5 Ways to Keep Website Content Fresh Read More »
Health, finance and life are typical resolutions for our personal lives. We resolve to eat better, exercise more and spend less/save more. What about your business life? What will you resolve to do better in 2014? Let’s admit it. There are so many things in business that can’t be controlled. Prospects drag their feet in
Content Marketing: Resolve to Take Action Read More »
Today, I’ll continue with more tips for selecting a great freelance blog writer. As I stated in that previously published article, there is much more to writing a blog article than churning out content. Here are some things a good blog writer will do with every article written for you: Makes sure 1-2 keywords/keyphrases are
9 Elements of a Good Blog Writer Read More »
With the explosion of content marketing, many in the construction industry are considering hiring a freelance blog writer to help them with content creation. These contractors know the power behind online marketing and driving traffic to their website, and are wondering, “How much does hiring a blog writer cost?” You should run from a $50/article
Selecting a Great Freelance Blog Writer Read More »
Content marketing is a relatively new “buzz” term, and if you are having a difficult time grasping exactly what it is and why it works, you aren’t alone. Even content marketing gurus differ in how to define content marketing, as seen here in this Vertical Measures free downloadable guide. To make it a bit more
Content Marketing: What Is It and Why It Works Read More »
In online marketing, your website should be your top priority for generating leads online, yet for many contractors and small businesses, their website may actually be hindering them from attracting new customers. Here are seven common website roadblocks I have seen recently in my website reviews that could potentially stop you from bringing in new
Eliminate 7 Website Roadblocks to Generate More Leads Read More »
Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those who invest the
Tips for Improving Your Email Newsletter Open Rate Read More »
As a contractor, one of the best ways to improve your construction business is by learning from others. Many of us participate in building-related associations and/or groups so that we can network and engage with others in our profession. Learning from each other is, by far, the most effective and efficient way to improve any
Introducing 30+ Resources for Contractors Read More »
When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into
5 Ways to Generate Leads With Case Studies Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.