Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those who invest the […]
Tips for Improving Your Email Newsletter Open Rate Read More »
As a contractor, one of the best ways to improve your construction business is by learning from others. Many of us participate in building-related associations and/or groups so that we can network and engage with others in our profession. Learning from each other is, by far, the most effective and efficient way to improve any
Introducing 30+ Resources for Contractors Read More »
When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into
5 Ways to Generate Leads With Case Studies Read More »
With a variety of new marketing methods available, many underestimate the power of email marketing – yet this is one approach that should still hold a firm seat at your marketing plan’s table. Many remodelers shy away from email marketing because they themselves get too many emails and feel that their customers won’t appreciate getting
4 Reasons Why Remodelers Should Be Using Email Marketing Read More »
Note from Tess: As I write this blog post, my community (a suburb of Harrisburg, Pennsylvania) is one of the lucky ones that skated through Hurricane Sandy’s wrath without much damage. The storm’s eye passed just south of us overnight, and while there was a lot of howling wind and rain whipping, we remained safely
When Disaster Hits Home: How Contractors Can Help Read More »
If you are a home builder, remodeler or specialty contractors who is considering blogging in your business, you probably have a few challenges to overcome before you reach blogging greatness. You understand the benefits to blogging, but yet there are still a few hang-ups that are preventing you from going all-in. Blogging Obstacle: Not
Overcome Blogging Obstacles: What to Write About Read More »
Why do you think that a homeowner comes to you website? Do they come to your website for the same reasons why they use Pinterest, Zappos or Amazon? If you answered “No” you are on the right track. But why do they come to your website? What are they looking for? When a consumer spends
Does Your Website Content Answer Burning Questions? Read More »
Now that you are convinced that social media is here to stay, the question often asked is, “How the heck do I make blogging easier and less time-intensive?” If you aren’t sold that blogging can work for contractors, check out Marcus Sheridan’s story on how he turned around his fiberglass pool company during this recession.
5 Tips to Make Blogging Easier for Remodelers Read More »
When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say “case study” or “project story.” They just know they want an article written about one of their successful projects to use in
Project Spotlight or Customer Story: It’s All In Perspective Read More »
As a contractor, you understand how important your website content is to your business. Not only does your website provide an online presence and serve as the “hub” of your social media activity, but it is also intended to generate leads and even make sales. But not all websites are created equal, and if your
Website Content for Contractors: The Basics Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.