When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say “case study” or “project story.” They just know they want an article written about one of their successful projects to use in […]
Project Spotlight or Customer Story: It’s All In Perspective Read More »
As a contractor, you understand how important your website content is to your business. Not only does your website provide an online presence and serve as the “hub” of your social media activity, but it is also intended to generate leads and even make sales. But not all websites are created equal, and if your
Website Content for Contractors: The Basics Read More »
When talking with home builders and remodelers, I often use the terms case study and customer story interchangeably, but they are actually two different types of projects because of the detail and depth required to write each one. Both are enhancements of a customer testimonial, so let’s start there. A customer testimonial is a short,
The Difference Between a Customer Story and Case Study Read More »
“A picture is worth a thousand words …” In construction, this is certainly the case. New home construction, remodeling and home improvement projects are often sold on the picture, for it is the picture that helps describe the vision of what’s to come. Think about this for a second: Before development on a project gets
6 Photos Mistakes Contractors Make (and How to Fix Them) Read More »
I talk with a lot of remodelers from across the country and Canada, and they all recognize that blogging is the “new wave” of marketing a business. But when it comes to actually doing it, they hesitate. They may claim “not enough time to write” or “don’t know what to write about” as reasons, but
Why Should Remodelers Blog? Read More »
As I showed you in this blog post, builders and remodelers don’t need to be hung up on the format of the newsletter. It is much more important to simply publish a newsletter and get it working for you. Here are 5 Simple Steps for Creating a Newsletter. Gather the list. Before you can even
5 Simple Steps to Creating a Newsletter Read More »
Once you’ve decided to “dip your toe” into social media, it can quickly become overwhelming. With so many platforms – Facebook, Twitter, LinkedIn and Google+ (to name just a few) – it can be difficult to keep everything straight. Where do you start? How much time do you dedicate? A day? A week? How do
Remodelers: Tips for Managing Social Media Read More »
Telling the success story behind your building project makes all the difference to your customers. Last week in my Mastermind group, I heard a phrase that resonated with me: “The Story Behind the Product.” In this instance, the phrase was used in reference to marketing locally-produced products, but the same can be said for just
The Success Story Behind the Project Read More »
Last week I the pleasure of working with a builder/remodeler to discuss their newsletter strategy. When I met with them, they were well aware that they were allowing their leads to dribble out of their businesses simply because they didn’t have a mechanism in place to “stay in touch” with their customers. They knew that
Newsletters as Lead Nurturers Read More »
Note from Tess: I am beyond thrilled to welcome back a favorite guest to this blog, Darren Slaughter! Darren is a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. He has been featured several times as a marketing expert on daily5Remodel.com and is also a contributing
5 Quick and Painless Ways to Promote Your Construction Website Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.