Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies, […]
Success Stories: The Key to Effective Contractor Marketing Read More »
I have some exciting news to share … we moved last week! Yes, again! For those of you who may not know my journey these last six years, here is the recap: In 2014, my husband retired from the Army after 24 years of service. We sold our home in Harrisburg, Pennsylvania to move to
Are You Letting 2020 Slide? Read More »
Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto
Making Better use of those Amazing Houzz Testimonials Read More »
I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to cut Pennsylvania in the middle by length and again by height, where the two points intersect is where I grew up. It was a good childhood. Dad loved nature and
Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers,
Improve Construction Marketing Efforts with Case Studies Read More »
The number of content challenges for marketers is abundant. It’s no secret that every marketer has them, even the biggest names in the industry. There are challenges in creating, curating and keeping content fresh, to name a few. During a Twitter chat I co-hosted (#ConstChat – UPDATE: This chat is no longer active) we talked
Content Challenges for Marketers & Ideas for Overcoming Them Read More »
Many contractors want to develop an online marketing plan that will result in creating an even stronger presence through content. While most understand that content marketing is a long-game and won’t provide instant results, they are taking steps today to develop a plan that will accomplish their #1 marketing goal down the road: Bring in new
How to Create an Amazing Online Marketing Plan That Will Actually Get Noticed Read More »
If you’ve been blogging for any length of time, you’ve probably heard of an editorial calendar. Editorial calendars are incredibly valuable for several reasons. They do the following: Organize the blogging process. Keep you on a schedule. Keep you focused on topics you wish to cover. Help you plan out weeks (and even months) in
Blogging Made Easier: Simple Editorial Calendar Template Read More »
While the term, “content marketing” is used quite regularly, there is still much question about “What is content marketing?” Basically, it is any marketing that involves the creating, sharing and publishing of content for the purposes of attracting and retaining customers. In short, content marketing uses information to advertise the business.
What Is Content Marketing? Read More »
Our oldest dog, Aura, is 13 years old and is hard of hearing. Actually, to say that she’s hard of hearing is an understatement. She is practically deaf. I can be standing inches away from her, and if the direction of my voice comes from behind, she won’t hear me. This has forced Jason
Improve Communications with Your Customers Read More »
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Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.