One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is […]
Use Content to Describe the Process Read More »
In online marketing, one of the most important messages to convey is what makes you different from everyone else in your industry. Many contractors think this is “quality craftsmanship,” but this doesn’t mean much to consumers. Consumers assume that you know your craft. The other phrase contractors like to tout is “exceptional customer service.” This
Online Marketing: What Makes You Different? Read More »
Like most contractors, one of your primary web marketing goals should be getting found in search results. You understand that being found in search results equates to more people visiting your website … which can result in more sales. There are many good SEO firms out there that can help you with this, but you
How Can Contractors Increase Web Search Results? Give Answers to Questions Read More »
Here’s a question I often receive: “When starting a blog (or restarting our efforts), should I spend some time creating an inventory of articles first, before publishing to the blog … or should I publish articles as I write them?” Admit it. You think this is a great question, too – which is why I
Blogging for Contractors: Create an Inventory Read More »
With over 2 million blog posts published every day, just blogging alone is not enough to catch someone’s attention and gain their trust. You need to publish high-quality content that is interesting and truly resonates with readers. After all, this content is part of your overall lead generation system. You want it to be it
How to Write a Remarkable Blog Article in 7 Steps Read More »
If you are like many contractors, you realize the importance of blogging. Not only does fresh, original and valuable content help with organic SEO results, but it also showcases your knowledge and experience to readers. A blog with high-quality content will: attract new customers educate consumers about a purchase they are considering overcome resistance or
Contractors: Your Go-To Blogging Guide Read More »
I was recently at a Parade of Homes meeting for my local Building Industry Association (BIA), and one of the agenda topics was how to get more builders to upload their photos into the Parade of Homes website. Last year, only 5 builders utilized this free feature, and we couldn’t figure out why more builders
Protect Your Photos with a Watermark Read More »
The days of standing up a website and not touching it again for several years are long-gone. This is no longer a set-and-forget realm of business; it has evolved. Because of complex search engine algorithms, adding new content to your website on a regular basis is one of the elements to consistently having your website
Contractors: 5 Ways to Keep Website Content Fresh Read More »
Health, finance and life are typical resolutions for our personal lives. We resolve to eat better, exercise more and spend less/save more. What about your business life? What will you resolve to do better in 2014? Let’s admit it. There are so many things in business that can’t be controlled. Prospects drag their feet in
Content Marketing: Resolve to Take Action Read More »
Today, I’ll continue with more tips for selecting a great freelance blog writer. As I stated in that previously published article, there is much more to writing a blog article than churning out content. Here are some things a good blog writer will do with every article written for you: Makes sure 1-2 keywords/keyphrases are
9 Elements of a Good Blog Writer Read More »
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Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.