The number of content challenges for marketers is abundant. It’s no secret that every marketer has them, even the biggest names in the industry. There are challenges in creating, curating and keeping content fresh, to name a few. During a Twitter chat I co-hosted (#ConstChat – UPDATE: This chat is no longer active) we talked […]
Content Challenges for Marketers & Ideas for Overcoming Them Read More »
If you find yourself struggling to “do” social media because of time constraints, here are a few Facebook tips for the busy contractor. Facebook Tip #1: Schedule your posts ahead of time. Scheduling a few posts ahead of time for each day ensures that you have a consistent social media presence. To do this, start
Quick & Easy Facebook Tips for Busy Contractors Read More »
Last week, I had the pleasure of traveling to Las Vegas to attend the International Builders’ Show for the second year in a row. Every year, the Builders’ Show continues to amaze me – with so many opportunities to see products, network and learn. Note: You can read last year’s recap, “My 5 Big Take-Aways
My Builders’ Show Take-Aways: 2016 Read More »
Moving along in this 5-part series, now it’s time to look at building a solid foundation with your website. If you recall, in Part I, we looked at how to develop an online marketing plan. But first … Are you making this common online marketing mistake? Too many contractors make the mistake of building their
How to Build Solid Foundation with Your Website Read More »
Many contractors want to develop an online marketing plan that will result in creating an even stronger presence through content. While most understand that content marketing is a long-game and won’t provide instant results, they are taking steps today to develop a plan that will accomplish their #1 marketing goal down the road: Bring in new
How to Create an Amazing Online Marketing Plan That Will Actually Get Noticed Read More »
If you’ve been blogging for any length of time, you’ve probably heard of an editorial calendar. Editorial calendars are incredibly valuable for several reasons. They do the following: Organize the blogging process. Keep you on a schedule. Keep you focused on topics you wish to cover. Help you plan out weeks (and even months) in
Blogging Made Easier: Simple Editorial Calendar Template Read More »
When it comes to content marketing, construction project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the picture of your full depth of capabilities in story form. First, what is a construction project success story? The best way to describe a construction project
12 Ways To Repurpose Construction Project Success Stories Read More »
Are you a contractor who wants to get started with blogging but just doesn’t know how? Here are some quick tips for getting your blog up and running. How to Start a Construction Blog 1. A dedicated place to publish Most of you have a website, but many of you don’t have a “blog” –
How to Start a Construction Blog Read More »
If you are going to dedicate time to write, you want things to blog about that are actually going to yield results. The last thing you want to do is clutter the internet with more puff-pieces that don’t drive traffic back to your website. Think of blogging in this way: It is like holding
Things to Blog About To Improve Organic Search Results Read More »
While the term, “content marketing” is used quite regularly, there is still much question about “What is content marketing?” Basically, it is any marketing that involves the creating, sharing and publishing of content for the purposes of attracting and retaining customers. In short, content marketing uses information to advertise the business.
What Is Content Marketing? Read More »
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