During these last three months of staying at home, I’ve experimented with making bread. Part of it was out of necessity – going to the store regularly was no longer an option, and part of it was driven by wanting to use our sourdough starter. After all, we’d transported it from Seattle to Tucson and […]
ditch Canned Content. Be More Personal. Read More »
I had an unusual experience a few days ago. I went to the grocery store for the first time in about a month. See, since stay-at-home recommendations were put in place in mid-March, my husband has been doing most of the shopping. But earlier this week, I ventured out to the store to pick up
Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies,
Success Stories: The Key to Effective Contractor Marketing Read More »
I have some exciting news to share … we moved last week! Yes, again! For those of you who may not know my journey these last six years, here is the recap: In 2014, my husband retired from the Army after 24 years of service. We sold our home in Harrisburg, Pennsylvania to move to
Are You Letting 2020 Slide? Read More »
This past year was hard for me at times, but in other moments, it was quite rewarding. I grew a lot personally and professionally, and after the sadness (which you’ll read) came clarity and determination! Here are the lessons I learned in 2019. 1. Grief has no boundaries or timelines You’ve probably heard the phrases,
Lessons Learned 2019 Read More »
The NAHB International Builders’ Show (IBS) is the largest annual light construction show in the world, and I get incredibly excited when I attend (it’s like Christmas for home building geeks!). The show is co-located with the Kitchen & Bath Industry Show (KBIS), and together, these two shows draw more than 95,000 building industry professionals.
Builders Show 2020: Registration Info & Key Dates Read More »
An email newsletter program is a smart, effective way to stay in touch with prospects and past customers. Not only is it an easy and cost-effective marketing tactic, but it is also one that builds trust. Trust is an important aspect of any email newsletter program, and the people on your list have trusted you
3 Trustworthy Traits for a Successful Email Newsletter Program Read More »
Are you wondering is email marketing still effective and a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check their personal email account more than 10 times a day. (Campaign Monitor, 2017) 99% of consumers check their email every day. (DMA Insights, 2017) 82% of workers check their email
Email Marketing By The Stats Read More »
Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto
Making Better use of those Amazing Houzz Testimonials Read More »
Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, I was sitting in the Comfort Inn breakfast area knocking out yet another article for a deadline. The Wi-Fi connection stunk, the coffee was bad, and I was tired. Exhausted
The Most Important Part of a Newsletter Read More »
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Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.